Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Mastering Outbound Sales: The Thoughtful Approach

9 Jun 2023 · 1 min

Watch on YouTube

1:00

Jason M. Lemkin argues outbound sales works when done thoughtfully. He advises founders to aim for ~30%+ of revenue from outbound and to run highly curated outbound email programs: identify the top ~200–400 buyers in your industry, research each prospect and similar customers, and craft tailored emails that explain how a peer achieved high ROI.

Questions this video answers

About 30% or more of revenue.

Approximately the top 200–400 buyers in your industry (he lists 200, 300, 400 as examples).

Chapters

It's going to sound really simple, but Outbound. I want to talk about outbound for just a minute because again, there's this classic Saster post that I keep rewriting each year or two, which is Outbound always works if you do it right. And I think a lot of founders have figured this out. So if you're not getting 30% or more of your revenue from outbound, ask yourself, is it because we're not good at it? Is it because we don't know how to do it? That's probably the answer. What I have 100% success for my entire career and every company I've invested in works is the highly curated, thoughtful Outbound email. Figure out who the top 200, 300, 400 buyers are in your industry. Take your time. Take your time and figure out what they do for real, not for fake. Go look at their website and then find another customer like them. Like them. I'm simplifying, but that email how someone else in their industry is for real, getting high ROI from the product and why you think they.