This content was created by Jason M. Lemkin. This content was uploaded by Jason M. Lemkin. This is a YouTube video titled "Mastering Outreach: The Power of Saturation in Sales" created on November 1, 2024, discussing strategies for effective sales outreach, emphasizing the importance of using multiple communication channels to increase response rates.
And then the last thing is really about saturation. And it's the most important thing. You've got to be able to like email people, send them a LinkedIn request, call them, leave them a voicemail. As somebody who gets prospected to a lot, if you harass not harass me, it's the wrong word. If you come at me from every different channel around, eventually I'm going to remember the name and I'm going to remember finally I'm going to more I'm going to be more likely to respond even if it's a no, I'm not interested or not right now versus if you're just sending emails, it's like very easy to just ignore those forever and ever respond. Right accounts, right contacts, personalizing everything, obviously. But that's really about like saturation at the end of the day and obviously cold calls. I mentioned we book 50% of our demos.
