Jason M. Lemkin argues that the single most important objective for a business is to grow quickly and efficiently; subsidiary metrics like CAC and CLTV are useful but secondary. He gives company examples—Atlassian (limited sales team) and Zoom (small engineering team with a viral app)—to illustrate different efficient-growth paths; Zoom was reportedly profitable almost from day one.
That's all that matters, okay? Right now, nothing else matters. It doesn't matter what your cat like. If your CAC is terrible and you're profitable, who cares? All these sub. They're all. All these sub metrics are great. Cac, cltv, blah, blah, blah, blah, blah. But really, what matters is can you grow quickly, efficiently. And there are different ways to get there. There are folks that do it with a very limited sales team, like Atlassian back in the day. Right. There are folks that do it with relatively lean product teams. There are folks like. And that's really what Zoom did. Zoom is a great team, but had a relatively tight, small engineering team and a viral app. So Zoom was profitable almost from day one. Okay.
