This content was created by Jason M. Lemkin. This content was uploaded by Jason M. Lemkin. This is a YouTube video titled "Maximize ROI: The Power of Influencer Marketing in Medicine" created on March 26, 2025. It discusses the importance of influencer marketing in industries where trust is crucial, specifically focusing on the medical field and the strategic use of sponsorships with Dr. Mark Hyman to drive growth and ROI.
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Okay, influencers. So we're gonna talk about influencer marketing for a second. In medicine and most industries where trust is important, it's not just about delivering a message. It's about whose voice it comes from. So with us, we spent a lot of money sponsoring Dr. Mark Hyman. Dr. Hyman, for context, he's the founder of our industry. So Hyman is founder, functional Medicine. He has a really, really big podcast. We spend a boatload of money sponsoring him. Each episode costs us about $5,000. And, yeah, so again, this is a recurring theme. Spending a lot of money with Hyman and looking at myself in the mirror and be like, damn, what if I took a couple hundred thousand dollars and I built my own podcast? I like spending money with a positive roi. I really like owning the asset even more. This is like, if you take one thing away from this presentation, let it be. This is when you're building out your channels, you're trying to figure out what drives growth for you. Paid is a really great place to start because it's immediate. You can figure out, how do I deliver impressions that will drive acquisition for me? Once you figure that out, paid doesn't scale. Like, each additional dollar is going to cost you more. Like, each additional user is going to cost you more and more money. You want to figure out how to create owned versions of that, because that is how you scale paid acquisition.
