Maximize Success: The Bullet vs. Cannonball Approach in Business

And there's a great way to think about this. So there's a famous author in business named Jim Collins. He's written good to Great, like some of you might have read his books. And he has this great quote, fire bullets, not cannonballs. And the basic idea is when you have something new you're thinking about, it's like a new product, a new go to market, maybe you're maybe going to sell in a new region. Fire a bullet, meaning make a small experiment. Hire two sales reps or three, spend $100,000 on marketing. Right. Don't assume that just because you've gotten a lot of success in your first business, you can just go immediately into this next business. Fire a bullet, not a cannonball.