After a new product launches, companies often starve it of resources to protect their cash cow. The better it performs early, the more you need to keep funding it, maintain clear org lines, and let the go-to-market team stay focused.
And all of a sudden your customer base is going to pull you really hard to want to swoosh all those resources back to the first product because people have been waiting. The roadmap got backed up but you launched a product that is just nascent. So you have to figure out a way to keep investing in that product. You have to keep those lines clear somehow while getting back to your current product. So there's a couple things here but the key is that you're going to be tempted to to defund the product after you've gone to market and it's actually the better that new product's doing the more important it is to not defund that product and keep leaning into that investment. Keep having the go to market teams wanting to incentivize it and sort of don't let off the gas because we all know from even launching one product that nothing gets off the ground that quickly. And so you gotta keep sort of the separation here once you've launched.
