Moving Upmarket & Nailing Enterprise Sales in Today’s Macro Environment with Salesforce Ventures

30 Nov 2023 · 43 min
43:16

Recorded Workshop Wednesday (Nov 30, 2023) featuring Noe Callan (Managing Director, Salesforce Ventures) presenting on how startups should move upmarket into enterprise sales amid current macro conditions. Noe covers reasons to go upmarket, enterprise-readiness (security, compliance, multi-stakeholder engagement), go-to-market transitions (PLG → AE-led), org alignment (sales, marketing, product, legal/finance), and practical hiring/qualification benchmarks; the session concludes with audience Q&A on segmentation, hiring AEs/heads of sales, building business-value assessments, and how VCs can help.

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