Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Niche Podcasts: Unlocking $200,000 Opportunities

6 Jun 2023 · 1 min

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Jason M. Lemkin explains the value of producing highly niche podcasts/videos targeted at specific industries (e.g., environmental science, SaaS finance). He argues that you don't need mass audiences — a small, engaged niche can generate significant revenue: if ~100 listeners yield ~10 outreach leads, and one customer buys a $20,000/year product and stays 10 years, that single customer represents $200,000 attributable to the podcast/video.

Chapters

But here's the magic, and it goes back to the general blog content and SEO we talked about before. Forget about trying to get 10,000 people listening to your podcast because you want to emulate someone else on the Internet. Imagine 10 great prospects. Listen to your podcast and video, which is just about your industry. Again, it's just about that niche. Just about this type of product and this type of industry. It's just about environmental science and SAS or some sort of finance product in SaaS. It starts off very, very niche. If even just a hundred people listen to it and 10 reach out to you because of it. And one buys for 20,000 a year and stays 10 years. That's $200,000 from that podcast and video.