Transcript excerpt of a discussion (Q&A) about customer acquisition cost (CAC) and a strategic shift toward product-led growth. The speaker describes historically high advertising spend to acquire online/prosumer subscribers and a new strategy to increase product innovation and quality to reduce reliance on advertising and lower CAC.
How do you think of the CAC of that self serve going into those bigger deals? Are the are a lot of them free ish Are the self serve free ish or is it from digital? Is is it a nominal $0.00 CAC or how do you think about what it really costs to get these people yeah we talked about this in our last earnings call wealth and being a public company we recently made a change in our strategy to lean more into product led so we've spent a fair amount historically on advertising primarily to fuel the more of the kind of prosumer individual online subscription business that you might be familiar with and one of the strategy changes that we're making is to say hey if we turn up the innovation and we turn up the actual product quality can we be ultimately can we get around from having to spend all this money advertising and we work we've absolutely started that strategy and it's certainly something I believe is a big opportunity for us.
