A short conversation (YouTube video, Aug 2, 2023) with Jason M. Lemkin about outbound sales in a crowded SaaS market. Lemkin argues that outbound selling continues to work—often better than ever—despite market saturation, though the standard outbound playbook perfected five years ago has declined in efficacy and mediocre outbound approaches are becoming less effective.
So what sales tactics have not changed over the last five years?
What have not changed? I think that I think what has changed the most has also not changed, which is Outbound. Outbound still works even when We've all deployed 150 SaaS, apps evaluated a thousand, even when we're overloaded in the cloud. Great. Outbound works great. Great. That. So my point is that one of the things that's changed most is this Outbound playbook we perfected five years ago that we're all running has declined in efficacy. But Outbound itself works better than ever. And I'm just shocked with all the applications out there and all the competitors that great Outbound works better than ever. But mediocre Outbound is still works, but is declining in its efficacy.
What sales tactics have died to death, which do we just not see anymore?
