This content was created by Jason M. Lemkin. This content was uploaded by Jason M. Lemkin. This is a YouTube video titled "Recruiting Challenges: Navigating a Competitive Talent Landscape with Flexport's CRO" containing a conversation between two speakers discussing marketing strategies, customer retention, and challenges faced by founders. The content was created on November 24, 2023.
Are we next to Nike? And I remember one, one marketer told me, no, your brand lies next to my microwave oven. It's been a long journey.
We talked about this break point when marketing comes in, when a VP of marketing comes in and whether you want to retain them always.
It's tough. It's tough. It kind of requires a different culture and we used to get very comfortable saying, well if we're not right for you, then sorry, you'll have to find a new provider. And then we learned that we were letting a lot of customers down.
Does they, do they want to use their chip to.
Stay with their favorite.
App when a VP maybes use something else.
Right. That was our red flag.
Another admin, another core use. That's what I want to talk about just for a minute. That that hurts us all as founders.
Right.
I don't think you banged your shoe on the desk and said we're not going to lose another massive customer. Did you.
