Short excerpt from a YouTube conversation (Jason M. Lemkin interviewing/hosting) focused on removing friction in sales and product flows to increase revenue. Lemkin emphasizes daily, practical actions teams can take (simplify signup, add single sign-on, faster support, easier checkout/bundles) and the mindset of continually removing friction rather than deferring such work until later stages.
But you don't want to do that until you're at tens of millions of revenue. You want to every day come into work and if you can't do anything else on your company, remove friction. How can I make signup easier? How can I add single sign on? How can I make it easier to check out for my E Commerce thing? How can I make the bundle easier? How can I make support better? Remove friction. Having support that happens automatically in seconds rather than waiting five minutes on the.
Dumb bubble that.
Removes friction, doesn't it? Whatever it takes, remove friction.
The last point you have is the most challenging. It's getting to net revenue retention of 100%. Yes. And I don't know how you would describe yourself. I think of you as you're a CEO founder type. But I think that you have an edge on sales and operations. The churn part, I think, and this is maybe me being naive, I think that's mostly product. Maybe it relates to who you sell to and how you position it. But it's like product, and it's the hardest part.
