Jason M. Lemkin examines what makes sales emails actually work. He pushes on a basic question: are your emails compelling enough to sell the product by themselves, or are you relying on something else to close the deal.
And then before you hit send and no SDR on planet Earth does this but founders can slow it the hell down and look at this email and say would I buy my product based on this email? Be honest, just the frigging email. Because clearly with this guy at SAP, I didn't even write the email. Marketer clearly said, are you struggling with your sales reps at the end of the quarter? Is it taking them hours? Are you unable to find the deal? Would you like something that can be signed and pushed into Salesforce in three seconds? His answer was it was a great email. Right? No one writes that green email. I read all of them and forward the ones I get. Right? So no, slow it down. Is no one asks is this email good enough to sell the company on its own? How many SDR emails have folks ever got into the room where you would buy the product based on the email alone? It's one a quarter if you're lucky.
