Jason M. Lemkin urges product teams to focus on delighting customers and reinvigorating product work. He frames 2025 as "the year of product," calls for injecting energy into startups and larger companies, and issues a concrete-sounding call-to-action: pick and execute three "great" product initiatives this year to make customers happier and restore momentum.
Find the delight in the delight in product is making customers happy. It's not worth it otherwise it's otherwise it's drudgery and it's it's endless PRDs and Gantt charts and mindless discussions make your customers happier this year you will be happy. This is the year of product and we we all get a pass for whatever whatever bad deeds we did or mediocre deeds we did in 2023. Get back and be the vanguard in your companies Startups need and and bigger companies they need someone to inject energy again in many cases energy has been lost and it would be great if product can do it and say listen let's do something like even if we're not exactly sure how to get more leads okay even if we're not exactly sure what to do there's one thing under our control is the code we write and the product we ship let's do some three great things this year let's just do them not good Great let's do three great.
