Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Revolutionizing Sales Communication: The Power of Personalized Video Follow-ups

23 Nov 2023 · 1 min

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0:31

Speaker A (from a YouTube video by Jason M. Lemkin) recommends using personalized video follow-ups after sales calls: record the meeting, condense the recording, include the clip in follow-up emails, and emphasize personalization especially when meetings are remote. The speaker also notes that millennials are adept at creating such follow-ups and advises combining this approach with SEO and PPC to generate both inbound and outbound leads.

Chapters

By the way, communicating a follow up from a sales call with a video is so baller. If you take a recording of the meeting you just had, condense it down, include it in the email, follow up as these are the correct steps. And I would say that millennials are pretty savvy at being able to record a follow up. Personalization matters at every stage of the communication, especially when we're not seeing each other face to face anymore. You'll be cranking up your SEO and ppc, so you start to build in some of that organic traffic so you also get an inbound as well as an outbound flow.