SaaS leaders should stop treating raw content and start engineering context for AI agents. Within five years, most data will enter apps without keyboards. Shopify and Cognition Labs are already prioritizing this shift.
You're going to have to be disagreeable as a CEO or as a technical leader making these calls to go AI native. All right. But your SaaS application does have a ton of value. We want you to move from content to context. Right now, your SaaS app has a ton of content. You have built an application that is very good at bringing in lots of data from lots of sources, cataloging it, storing it in the right places, making it easy to pull data out and be viewable by your customers. That's awesome. But in this world, the value shifts. We no longer care so much about the content itself. We care much more about the context. And what do I mean? Well, again, we have tuned all of our systems for kind of ingestion of data via a keyboard. And as I say those words, everyone in this audience is like, yeah, that's pretty old school. I mean, geez, ingestion of data via keyboard. We all recognize that that sounds old, and yet we are all going to do that hundreds of times today. So there is a big shift at play. We all know this is coming, that the world that we see today is not the world we're going to see in five years. Most data will come into applications, not via a keyboard over the next five years. So we're gonna have to take systems that are tuned to get data in one way and get data out another way to be totally different now in a context system. And you have an advantage in building a context system. Your application should ingest data agentically and take action with context. One of the best SaaS leaders, I think, in the world. He had a bad weekend. I don't know if you've heard Shopify went down, but Toby Luca is still an incredible leader, and he says that his number one job is the art of providing all the context for the task to be plausibly solvable by an LLM. So he gets it. He says, hey, Shopify's got all this data. We want it to use LLMs. I've got to give it the right context. Walden Yam, the co founder of Cognition Labs, the makers of Devon and incredible AI Tools, says context engineering. Context engineering is effectively the number one job for engineers building AI agents. So you have all this content. It really can act as contacts for an AI agent. You are so well positioned for the future.
