SaaStr Annual 2024: Unveiling the 2024 Campus Map & Much More

In the sponsor portal or in this kind of insider guide deck that we've been putting together that I'll drop into the chat as well. So without further ado, let me share my screen and we'll get into today's reminders. So let me share here. Okay, perfect. So, all right, just to go through the timeline, I like to start here every week just in case you're new here or just joined or just signed your sponsorship. Just to know what is the kind of latest and greatest. I'll be flipping back and forth between the portal and these slides just for folks to know. Again, all of this is in the portal. But right now, really what's ASAP is there are a few deliverables in the portal. So if you have some red showing on your sponsor portal, it's because there were a few things that were already due, like logos, addresses, main POCs, things like that. We'll talk about this in a little bit, but the booth selection has started, so we'll go over the updated map and kind of what this means for sponsors. And then the next timeline being that on starting on August 1, which is next Friday, I want to say we will start to collect your information for lead scanners, which we'll go over briefly. And then really the big, big deadline to keep track of is that on August 16, by 12 noon, this is a Friday, that your booth artwork is due to Freeman. The link is in the sponsor portal to the Freeman Dropbox that you'll put it in because the files are quite big if you do not. We've had a few folks ask us, like, you know, what happens if I'm late? I understand there's these fees, you know, that apply. These are kind of the fees by the level that apply if your artwork is late, kind of what happens then? So what happens then is you really buy yourself about a week's time if you are still late. You know, we do send these things to print and actually sponsor sounds very annual, has a fairly long load in time. For those who don't know, it is a 40 acre campus. It takes about two weeks to load in. Meaning, you know, we are on site already September 1st, which is why this deadline is the 16th. Because if you think about that being two weeks from, you know, when we're actually going to start building things, it does take about, you know, a week or so to get proofs back to you guys, get it all approved if you need to make any changes, and then send it to print. So that's ready to build when we show up on the first. So that's why that is that date. Just for those who are curious. It's because we do have a longer load in time. You know, again, massive 40 acre campus and it does, you know, really buy you about a week of time to still send in your graphics. But they are still going to need them right fairly soon after that fact. So that's a big deadline to be aware of because that one does have a late fee attached to it. Other than that, on August 23, lead scanner access will be available for all the admins. So that's what we'll start to collect the admin information on August 1st upcoming and then by September 2nd. I know a lot of people have been asking like, what's the deadline to register your staff and your code? It is September 2nd again to that point of, you know, we'll already be on site kind of building in. That's why that is that deadline. So you do need to register by September 2nd for your teams. So many of you have been in the sponsor portal. So I'm just going to go through a few things that are new. So one being that we have uploaded this week to the sponsor portal the full campus map. So I know a lot of folks have been asking about this and like, you know, you guys have probably seen the booth map but maybe not necessarily the whole campus and what's happening all across Sasser annual. So I'll go through it real quick just so folks who you know are new or even fewer sponsored last year some things have moved around. I always preface this is not to scale. So again, it's 40 acres. This is a very pretty graphic that our designer made. But it is not to scale. Right. So you know, some things are sort of to scale, but it is 40 acres. So it doesn't do it justice of like how big it is or how big these hangars are, which I'll go over in a second, or how big these tents are outside and the entirety of the campus. So just know when you go to San Mateo, as I just did last week and I've been many times, I'm always impressed of how big it actually is and how big it feels once you get there because we spend a lot of time just staring at maps and then you get there and you're like, oh yeah, this place is pretty big. So a few things for folks to get there their bearings. And again, this is now on the, this is now on the sponsor portal. So if you go into it, you can download this and save it should you Need. So a few things to note. There are always multiple entrances to Estra Annual. We really just name them the Saratoga registration entrance and the Delaware registration entrance. That's because again, it's a massive campus and so where the San Mateo County Event center is literally like multiple blocks. So these are the streets that you can enter on. I will say it does not matter which one you enter on. There is a designated like Uber drop off in each of these lots. The shuttle, if you guys take the shuttle, we'll drop you off at Saratoga. And then if though I know we've had some people ask about requesting parking, it's a little bit too early to do that. So we'll be releasing that on like an upcoming webinar of how to do all that. Just know it's a little bit too early to do that now. But we will be assigning sponsors parking in either of the two lots because you can get to the hanger west that has all the sponsor boots in it quite easily. We do kind of default to using Delaware as the main sponsor lot as much as we can until it fills. So that's typically been the main one and then Saratoga is the much bigger one that we use for a lot of things including registration there. So really all that means is like, you know, if you've never been the venue and you want to just glaze all over this, it just means like when you are ubering to the venue or using any sort of rideshare, just know that there's two addresses and it really doesn't matter. Sometimes even if you put in a specific address, your Uber driver may go to the address that they know from dropping off at the event center. So just know it's just going to orient you on what side that you enter the building and the campus. But either way is fine. Cool. So that's, that's the situation on registration badge pickup. The one thing I'll say as a reminder as you're registering your teams, everyone does need their own individual badge. So good thing to keep in mind here that everyone again needs their own badge. There's strictly no badge swapping because everybody has to go through registration each day. This includes day zero if you're coming early for sponsor load in. So you do need to make sure everyone has their own badge and named. We don't do ticket transfers, you know, we don't post event or during the event. So you'd have to, you know, email eventsaftering.com beforehand if you know you need like one or two extra tickets because you're going to be shifting people since we don't allow for badge swapping. Okay, so that's a note there on registration. The next thing I'll say is like again, if you've never seen this before and you're like, what do all these little clouds mean? There is a directory down here at the bottom which I assure you is much more legible. When you open this up full screen, it's just because I'm on a slide, but I'll walk you guys through kind of what this means and where you're going to spend the majority of your time and then a few tips and tricks, right, because a few folks have also also asked us like, okay, how do I make the most of this if I don't want to be in the hangars all day? There is a lot in the hangers all day but then there is also, you know, the rest of the property, which is again a massive property. So I'll talk about the hangar. So there's Hanger west and Hanger East. We do connect these two. This is where we had a lot of footfall and a lot of traffic last year. And so we've kind of updated and upgraded how we, how we position things this year just to take advantage of that traffic. Right. By combining the sponsor halls into one this year into Hangar west. And then we put two, our two, like biggest stages in this hangar. So that's what that means is like Hangar west has, you know, the two biggest stages, the sponsor hall and then what we call our cantina, which is really our main attendee, like hangout area, food and beverage area, lunch. Right, lunches in there. And so it's going to be a really vibing place, I think even much more so than last year. Keep in mind though, you know, it's going to mean also that there is constant foot traffic because there's going to be be people going to sessions, there's going to be people going to lunch, there's going to be people hanging out in there, there's going to be all your fellow sponsors. And so just know it's going to be. It's going to be vibing. It's going to be probably a little bit loud and it's going to be, you know, kind of the main area will be Hanger west. So that's the first hanger. There are two though. So there is also Hangar East. If you don't memorize these, it's fine. One is slightly the bigger building once you get there is Hangar West. We also label these on Site with like big banners. And then, yeah, the littler one next to it you'll see is Hanger East. So they are next to each other. You'll kind of see them once you get on property. They literally look like hangers or like, you know, so if you can imagine that, that's what they look like. Has, you know, all of our networks, networking, basically, it's got two more stages. The brain dates, the founders lounge, the not so secret speakeasy, a bunch of things in there. So really, people are going to be going back and forth between the two, right? And so this is the idea is between the two hangers, people are going to be going back and forth constantly to go to stages, to go to networking, to hang out in the lounges. Based on previous leaders and having done this, I think four times now at the event center, yeah, four people do use the entirety of the campus very much. So it has what I like to call a Disneyland effect of like, you know, once you get in, it is a lot of people. And then people kind of space out. They find their own zones that they like. You know, you might like one area of the campus a little bit better than the others that you kind of just gravitate towards for the three days. Obviously, as a sponsor, you're going to be spending a lot of time in the sponsor hall, but you might also be going to content, right? You might be going to stages. A lot of folks have been asking us lately, you know, where's a good place to take a meeting. And so I'll kind of point those places out now. So in the campus, I would say it's always my preference to go have a meeting outside, you know, in between being in sessions and lunch and in the sponsor hall or at the big party. Like, those things are inside and then we have a stage outside. Right. So you are going to get some steps in. You're going to be indoor, outdoor throughout the day. You know, when you're coming into registration, it's outdoors. So another thing just to bear in mind is like, you know, you're probably going to be outside and inside for a bit of the day. But yeah, I think a really great place to take a meeting is any of these spaces out here. So Sasha Square park, which will have an adaptable dog lounge and for some of the time is a good place. It's really like our version of, you know, like a Central park or a Golden Gate park, like, and it's already naturally treed and we kind of make it a cool area to just Hang out. Our midway picnic is exactly that. So it is a picnic. It's a lunch spot. It's a really great place. If you need to take a meeting over lunch, that's a really great place to do it. You know, we fill it out with benches, we build some bars. It's. I. I've been known to hang out there myself a little bit. It's a cool place to be. You know, it's. It's vibing, but then it's shaded because it's tented. So it's a great place to take a. Um, we also have some additional lounges. Right. You know, like the VC lounge is back here in the AMA stage. So there's some cool stuff going on there. And then something new we're building out is like what we're affectionately calling the Camp Hexi Cool Zone. So for those who don't know, we do have a Hexagon mascot. Its name is Hexi. And so we're building out like the kind of this cool zone because for those who don't know, it's been a little bit warmer lately in the Bay Area. So take advantage of, you know, being indoor, outdoor. That'll be a cool place if you want to do maybe a non conventional meeting of like, you know, we had people literally take meetings over a game of volleyball last year, so that kind of thing. So that's the vibe in the Camp Hexi Cool Zone. Last thing I'll touch on is again, I think I mentioned it a little bit, but it is a massive campus, so. And it is, there's different surfaces. So, you know, there's grass in certain areas, there's concrete, there's, you know, floor, there's carpet, There's a lot of different surfaces. You're going to be walking just, you know, in the span of the day. I would definitely wear appropriate shoes so that, you know, you don't sing it to the grass or have an issue getting from one side of the campus to the other. There is a tram that we actually do that like loops around the campus, which makes it a little bit easier for, you know, trying to go from the AMA stage back to your booth. And you're like, I gotta get there quicker. It can take you a little faster. So there is a tram that goes like literally in a loop the entire time. But other than that. Yeah, I would say again, dress appropriately because it's indoor, outdoor wear the best shoes to match that. And then a few folks that have asked for, you know, shuttles and then coat check and that kind of stuff. We will be releasing the shuttle and parking schedule again upcoming. And the next one, there's a. There's a few other things I want to hit today. And then just last thing on coat check, different than previous years, we are going to have multiple coat checks. So there's going to be basically one at each registration. It does mean that your stuff is not really accessible throughout the day. Like, you know, it's outside of the campus. So I know a lot of folks have asked, you know, if I have to leave Thursday as a sponsor, is there somewhere I can drop my luggage? And yes, there is. Right there is coat check at the registrations. But just know like, if you need something out of that bag, you're gonna need to exit to get it and then come back in, which again, not a huge issue, just a little bit more of a walk than last year. This is just due to some additional safety that we're taking and keeping, keeping people's stuff, you know, big bags, because a lot of you brought really big rollers last year, kind of more so towards the entrance. It actually will help too in the fact that like then you don't have to wheel your stuff all the way through the campus to where coat check was last year. It'll just be at that registration. So then, you know, when you call your Uber to leave, then your bag is right there and you don't have to roll it anywhere. So probably be a little bit more efficient. And then I'll talk about booth selection. So in those two hangers I just showed you guys, there is one that is, you know, so I'll go back a second. So this is Hanger west that I'm going to talk about now. So I'm basically going to show you a zoomed in version now. So this is the zoomed in version of that hanger and really, you know, you can see the same kind of markings and landmarks if you will to know I get your bearings. But basically what this means is like we have started through selection for those wondering like, is it my turn yet? Can it be my turn yet? I understand this is a slow process and it's because once it is your turn, anybody who's in that wave does has 48 hours to choose. And we do it in order of level and then contract signature date. So, you know, the top level being diamond, the next level being platinum plus and platinum, then super gold and then gold. So at this point in time, just to give an update to folks, right, we have the diamond slotted, the platinum plus, I think We've got some choices from Platinum back, but they have one more day to confirm and then we'll be starting on these Super Golds and the Golds concurrently. So I would estimate by Monday, if you know you kind of renewed early last year then then it'll start to be your turn to choose next week for Supers and then also Gold. The other thing we're doing a bit concurrently so far, but I know that's about to jump the shark is activation selection. So let me just flip to where this is on my slides and reshare here. So activations are not mandatory. Activations are not mandatory at Sasper but we have changed the process year over year. So much like Boost selection we are doing it in order of level and contract signature date. So again I just rattle off the levels to you guys kind of. The eligible levels for activations are Diamond, Platinum plus Platinum and Super Gold. We do have a deck which you might have seen in the portal, but I'll show it to you guys here as well. And so we are doing this in the same again, we're doing it in the same order as Boost selection. It does mean though like that you know, really for the super Gold sponsors, right, like you may start to fall out of order of, you know, if people take a little bit longer to pick activations than they do boots, then you, you know, you might be eligible next week to start to pick your booth but maybe a few days later you'll be eligible to pick your activation again. It's the same order of things that we're doing it in. So far folks have been, you know, on the same timeline of they've picked their booth and their activation at the same time. Nice and easy. But I anticipate now that we're going into bigger waves that might take a little bit more time for folks to pick their activations. If you want to. I'll say this too. It's not mandatory. Put this slide here because it kind of shows, you know, last year of the difference in leads of Gold versus sorry of Activation versus non activation. For those wondering about the gold of like why this chart doesn't have it. Technically the Golds are not qualified for an activation at Sastry Annual. I'll asterisk that and saying, you know, there are a few goals that are bringing in more custom swag that you might consider an activation. But roughly as a sense it's not something that fits in a 10 by 10 plus your staff. That's not a lot of room to be honest. So we typically do not see Golds do activations just for that reason. Right. There's not really the space for it. Basically by the time you put something in the booth of a gold and the people, there's no room for prospects. Right. It's just not inviting for other folks to, to come by and talk to you if they can't really go into your booth. So that's, that's hopefully explains that. And then for the process again for super golds and up, we do try to keep it to one activation for sponsor. Again, not required. We do have a deck that I will show you guys. That's actually this one that has the activation. So I'll just show you guys a few examples so you can see what we mean. Again, I've kind of walked you through the process so that's what this slide is. I will say a few things on what next steps are for activations in case, you know, you are in line to choose. And a few people have asked us, okay, well I want to do this activation what happens now? Right. So we will work with you in confirming any of the vendors you see in this deck for the activation once we know it's confirmed that it would be your activation to host at the show again, it's kind of like a booth. It's a booth activation. And then this is, you know, all at cost to the sponsor. So again that's why I say it is not required. It's not something that Saster is providing necessarily. So it is something that is at cost to sponsors. You'll see things in here that are at different price points. That's because we know sometimes people have different, you know, different, different needs or wants or goals. There's also, you know, the price points in there are for suggested schedules. You don't have to follow that. A lot of our suggested the schedules are, you know, during happy hour, during the opening reception on the first day. Yeah, there's going to be a lot of people during those times so it's probably a good time to do it. But you can also, you know, we've had some people go counter to that and say I know everyone's going to do theirs during happy hour so I'm going to do mine not during happy hour. Either way it's fine. It just all activations at the end of the day do need to be approved by Saster and that is because there are some additional steps. Even when you say to us like, you know, I want to do whatever activations on this deck, I'm going to say Cupcakes as an example. So you say to us, you want to do cupcakes? You know, we say to you, okay, great. You know, the other sponsors in your way have not chosen that. So we're securing it with you. We work with you on the final costings. And that again, I will remind folks, is a plus. Plus. It's a pass through cost. We're not like adding on additional costs to this. But just know that there are additional costs that you would be eligible to incur if you do an activation. Again, they're not standard deep, but there are additional costs. I just want to preface that to people because I think a few folks are newer and they were like, oh, I choose an activation. I just have to pay. Like what's on the slides? Yes, you have to pay what's on the slides. But there's a few other things you have to pay. So there's things like, you know, if eligible power. So not all of these need power. Some of them do. You know, a power drop is a couple, couple hundred bucks extra in your booth. So that's one. Right? So that's a couple hundred bucks there. If you need water, that's, you know, most of them don't, but a few of them do. That's kind of a tricky one because water is not on a tap where your booth is. So again, that's another couple hundred bucks. If it needs water, you typically don't need water and power. So it's, you know, and not all of them need power. I will say a lot of them come kind of self contained. Some of them do need power because they're cold, for example, and they need, you know, the power for the coolers or refrigeration. Refrigeration and storage. Again, like if they need to store things overnight, there's a, there's a, there's a small fee for that. Beyond that, there is a permit fee that is charged. This is something we help all the sponsors file. So there's a San Mateo temporary food license. You do need one. It is required, trust me. The health vendor comes to Saster annual all three days. So that's not something we can get around. Again, that's not an U.S. requirement. That is a county requirement. We help you fill it out though, which is quite nice because I know it's sometimes confusing and it's easier for us to help you fill it out. You just sign it. So we help you fill it out. Once you've secured your activation, you know, we'll fill in all the details of you Know your hours, who you are, all that stuff. So we may ask you to. What we were doing now is having folks fill in a questionnaire because there's basically some stuff we need from you guys in order to fill this out for you and then have you sign it and then you pay the fee. It's like I think 200 bucks. And that goes to the, that goes directly to the county. I can't. We don't even collect it. Like that goes straight to them there. And then there's like a small fee to the venue, I think, for bringing in activation. So again, small fees, right? All together, I haven't seen it more than, you know, a couple hundred bucks so far. It also depends on how much you're bringing in for the activation. So, you know, keep in mind these are all suppliers that are coming in. You know, they might need to bring extra boxes, extra stuff. I need to rent carts from Freeman. So just keep that in mind. The other thing that is required for all sponsors who do an activation, again, just a consideration. Not that we're not helping folks do this and that. A lot of people have been picking activations. If you do an activation, you do have to have insurance. So I know a few folks are like, you know, we're an earlier stage startup. I don't want to get insurance for the show or it's too late for me to do it because I can't do my policy. Usually though, you know, your policy, people can add it pretty quick. It's typically something that you know you're already covered for. The insurance coverage is not high. It's really just $1 million. Most of you have more than that already. So what you need to do is, you know, in this process that we go through with you to confirm your booth activation is you would just need a coi. So there's a certain like verbiage thing we'll give you if you need, you know, you need to see why that names Saster in the venue so that we're covered. Again, that is just something that you need with the county, plus that temporary event health permit. So again, not our rules. That's something we help you do, but that is something to be mindful of. Right? Like I everyone has different insurance policies. If you don't have one, then that's going to be an added cost. I would say most of you do so far that have picked an activation. And so it's just getting a coi, which is, you know, just calling your rep and asking them for one. But it's Something to be mindful of. It's like, you know, that you don't have that and you're like, I don't know if I want to just spring for, you know, insurance just to have an activation that is food, then something to consider, right? You could do still, like swag. And I know a bunch of people are like raffles and giveaways, and I think someone's doing like a scavenger hunt. So again, there's ways to get around that. If you're like, I don't want to deal with this process or those fees, you know, swag is your friend. That's where you can lean into things like that. But this is specifically because they're food rules, right? So food kind of like additional rules there. And I know some of these are like, not necessarily food. They're like games or, you know, screen printing, stuff like that. That still kind of counts in this. So not that those need a temporary food permit, but then they need like a temporary event health permit of like, you know, you're not doing weird things at the event. So anyways, all that to say, I just wanted to call that out of things for folks to be mindful of because there is, you know, additional steps that between myself and then Trish, who I know you, a lot of you guys have met, are helping our vendors do. So we've had people already pick activations, right, as part of their booth selection. We're helping them through all this, you know, fill out all the. Fill out all the forms for them. Just get their signatures, right? Help them with any payments that might be upcoming, badge the vendors and. But, you know, the insurance is something. We will give you the guidelines, but you'll have to do. And then, yeah, again, I just wanted to call out the insurance and then any eligible additional cost because I don't want you guys to be surprised, right? If you're like, okay, it's my turn to pick an activation. I've looked through this deck, right? I see something that I really want to do. Like, what is my all in kind of cost, right? My all in kind of cost and effort to know if it's worth it. And then, yeah, I've had also a few folks ask me, like, answers to, like, is it worth it to do an activation? You know, I would say this chart speaks for itself. So, yes, I get it. It's extra work for you guys. It's extra work for us. I get it. But we're. We're all doing the extra work together, so hopefully that helps. You have to do the extra work yourself. I think it's worth it. Again, we do try and keep it, like, one thing per sponsor so that it's more unique. I've also heard of folks that are just bringing their own kind of more custom activation. Right. It doesn't have to be something in that deck. You can just ask us if it's something that you've been eyeing or that you really want to do because it ties into the brand and theme of your booth. That's okay, too. Just let, you know, me and Trish know, so we can help you bring it in, you know, see what eligible things you need to bring it in and work with you from there. Because I know a lot of folks are like, you know, I want to do something that's a little bit more custom because it ties into my product, which it's totally fair. Or it ties into, you know, the branding of our booth because we've got this thing in our product that does XYZ thing. So we also have seen, you know, a lot of folks do kind of more custom things. So again, you don't have to use this deck. It doesn't have to be food. It can be something a little bit more custom. Your product, if you've already got it or for something you're thinking of. Again, we can also. It's something that we've helped folks with. If you know a few. A few of you were like, I looked at this deck. I don't really love these, but what about this thing? And we're like, yeah, like, we know. We actually already know a guy. Or if you already have sourced that person. I'm like, between Trish and I, we know some people. So if you see something or you see something that's not on there, it is probably something we can help with. If you haven't already sourced it yourself. A few folks are like, I've got a guy for this that I want to bring in and it's on the deck. Can I do it? And so, yeah, we've worked through a few of those, too. Okay. The other thing I'll say related to Boots, just because we're talking about it, and then I'll talk about customer passes and then answer any questions. Is obviously, again, big, big deadline. Being that August 16th deadline to upload your booth graphics. This will depend on your level of how many panels and things you are designing. I call this out because I think a few people have missed this. So there are three resources to design your booth. There's not just these at a Glance specs, which again, are great in 3D, but it's actually meant to be used together with the slicks and the booth graphics artwork submission guidelines. So these three things are the three things you're going to want to download. And if you're like, oh, I've only given one of these to my design team, maybe send them the other two today just in case. So it is something that is super helpful. It's in the resources tab of the sponsor portal. Again, you'll come in here, you'll see other things which are very helpful too. But for the purposes of your booth, you want these bottom three ones. So these are the ones to download, right? They're quite big files. So you'll see, like the slicks, though, of note, have like, you know, how much space between the header and the tv. If you're super gold, that lives on the slicks, right? That doesn't live on the at a glance ones. And so I say, you know, download all three. Give all three designers. They do match up in terms of specs. It's just that the slicks have more specs than the at a glance ones and the at a glance ones have more 3D. So use them all together, right? So just calling that out, they are all meant to be used together. I'll flip to a super gold for a second. One question I think we've been getting lately as well is, you know, monitor questions. So this is what is standard, right? In all of these slides, you can see what's standard by level. So, you know, a super gold, it's got one monitor. Some people are like, does it have to be on that side? Can I move to the other side? I'm like, well, what are you doing in your booth, right? Not that you can't move it, but, you know, if you do need space for an activation, maybe you don't want to cover the TV and you want to have, like your meetings over here because it's your only monitor. A few folks have said, I want no monitors. That's fine, just tell us so that we can say, you know, no monitors in your booth. And, you know, for that case, you could just design the whole thing. You don't have to. This whole A panel, which is 156 by 95, just design the whole thing, right? There's no monitor to cut out. So then you could just do the whole thing. If you don't want a monitor, super easy. The reverse of that being a little bit more complicated is if you want to move this monitor. So if for some reason you do want to move this monitor. We do need to know now because the specs you have and those slicks that I just showed you guys will not have your monitor if you for some reason turn it or if you move it. So again, that is super important if you do plan to move your monitors. I know sometimes people will just submit their graphics with their monitor moved. You can roll the dice that way. I probably wouldn't because, you know, it might not be pixel perfect to like where your cutout is. To the TV folks that were like, you know, I've left enough gray space here. I'm not doing like a wrap around the monitor on the booth. So it doesn't matter if it's not pixel perfect. I've seen people do that. That's fine. You know, obviously we do look at all the booth graphics. So I will see if you either don't have a monitor or if you've moved it. It's just something where, you know, if you have moved it, it may need a round of revisions if it's not exactly where it's meant to be. So better to let us know if you forgo it again, that's less, that's less of a stressful thing to let us know. Obviously, we'll see on your graphics there's no TV and we'll say, okay, there's no tv. A few other folks have asked us about, like, can I not do this monitor and do one like on a stand or do an additional one? It's not that you can't. And we're adding the. We're going to add the AV order form and the Internet form to the portal today. So you guys will see that later in our follow up and recap email. Because we email you, you know, not often enough is, yeah, you can, you can, you can order TV on the stand. I tend to shy away from it. It's dealer's choice. You can do it. The stands take up like three feet. So again, like, even the super gold, like, if you're going on activation now, you've got your monitor on the stand, you've got the welcome counter, which is, you know, a meter. Like, you're going to run out of space. It's going to start to feel more cramped than you think. I know these all look very pretty. And then you go inside and you're like, this is less space than I thought it was. So just something to be mindful of. Right? You can do it. If you're like, no, I really just want on a Stand so I can like move it around and like, whatever. Like have different things throughout the day on it and, you know, have more control over it. I totally get it. Just know again, you are sacrificing space to have that monitor on a stand. So. Cool. There's other things in here. I. I will drop this slide deck into the chat momentarily and then we'll also put it into our. Into our recap. Okay, so a couple last things I want to talk about because we. We're hitting these as reminders based on things people have asked us to this week. So maybe you're one of those people. Customer passes. So let me actually drop this slideshow. Oops, that's the wrong button. Amelia, let me drop this deck into the chat. Does say anyone with the link? Okay, cool. So I'll drop this into the chat, everyone. Oh, wait, hold on. Chat, everyone. Zoom. Okay, sorry. All right, so you guys got this deck? I will say we do keep this deck up to date for these webinars. So this will be the same link week, week over week. You'll see. Like, I updated it, you know, for today. Oh, you're all here. Okay, so I updated it for today. You'll see when we update this, we add things to it. We keep this as like a living, breathing document to use with the portal. Again, this links to the portal, the boost selection activations. I'll also drop into the chat. It's linked in the portal, but I'll drop it into here too. There you go. There's the other one. So now you guys have all the decks that I'm on. Cool. All right, cool. Good to see you all on Google. So yeah, we did use this up to date. We add things as people ask us. So, you know, feel free to refresh it or just come back on Thursday and I'll walk you through what's changed. All right. Customer passes. So we've gotten this question a bit and so wanted to go through this process real quick. So for those who don't know, we started customer passes two years ago in honor of. It was Sastor.com's 10 year anniversary. Not to be confusing, it's the 10th Saster annual this year. Just that the Saster.com started before the annuals, it was two years ago and now it's the 10th ever Saster annual, which is super fun and cool. So yeah, that's exciting. So now it's the 10th Saster annual. We've been doing this the last two years. We've always gotten really good feedback on it. So much so that in 2024, most of you already have this on your contract. So we did make it like an official program, more so this year than previous years. So a lot of you, I will say the majority of you, because we did an audit, already have customer passes on your contracts. And so what will be happening next if you're like, oh yeah, I do have those customer passes on my contract. So if you're in that boat, and then I'll talk about if you don't have it in a second. So if you're in the boat, if you're like, oh yeah, I kind of remember on my super gold or whatever that I do get these, like, I think it's five or six customer passes to use and I haven't thought about it until right this moment. That's fine. So I'll walk you through the process of how it works. So the again, so the number of individuals you can nominate will depend on your contract and level. Like I said, most of you already have this on your contract. If you're not sure, maybe wait like a day to ask us because we're going to send everybody their like spreadsheet thing. So if you don't get a spreadsheet then you'll know that you didn't have an entre contract. So how this works is, you know, depending on what you're already contracted, let's just say you're a super gold and you already had six under contract. What we've done this week is we've made everybody an individual dedicated spreadsheet to drop your customer nominations into. So Trisha is going to be sending those out. I think tomorrow you'll get them from either her events@sastring.com, either one, probably her because it's her Google Drive. But you will be getting those tomorrow. Basically you'll get. We'll invite you to the spreadsheet, you know, so you can just literally drop them into a spreadsheet. What we need on that spreadsheet is things like, you know, first name, last name, company title, basically the things that will go onto the badge. So we need those things. And then who can you nominate with this process and what happens next? Right, so you can nominate individuals that are either your existing customers or active prospects. This is not meant to be. Oh, I've got a buddy that I really want to bring. Disaster. This is not meant for that. Your buddy wants to come. Disaster. I mean like apply for poker night or CCO summit or any of those other things we're doing. If they don't have the full pass. Like, this is not meant for that for a number of reasons. And I'll tell you why. Customer passes are meant for your existing customers or active prospects, because we give them a full pass on us. So either as again part of your contract, I'll talk about what happens next if it's not on your contract. They do get a full ticket to Zastra Annual. That means three days of coffee, food, wifi. The big party, which I keep having to remind myself not to say the person's name. Explain the big party because I can't announce until next week. But the big party, yeah, all the casino, all these things on site, all that beautiful campus map you just saw. Like, they do get a full customer pass and conference pass. And if you've been on our website lately, you'll know that these are over $1,000 each. So this is a, this is a big win for you as the person inviting your customers and or prospects to say, hey, I actually have five tickets to Saster. Will you come meet me there? Right? Because maybe you've got somebody in Pipe and you want to help close them at Zaster. This is a great way to do it. Maybe you've got a customer that's already in the Bay Area or that you think is going to be at Zaster. Good way to get FaceTime with your customers so that you don't have to get on another phone flight to go see them. Right? So again, really not meant for like any friends or family. Really meant for your existing active customers or prospects so that you can use it in this way. Right? Like it's meant to say, okay, you know, your team, let's say, has five passes. You give it to your sales team and they can each nominate either a customer or a prospect to come. And again, as a boon to them, right, to come to Saster Annual on you as a sponsor. Like, hey, you know, come to Saster on Google Cloud. That's pretty cool. So it's meant to be used in that way. That's the way you should think about marketing it and inviting people. We do do a bit of a acceptance and approval process with these. So you'll notice in your spreadsheet, you know, we'll, we'll number out for you how many you get. So if you forgot how many you got in your contract, that's okay. We numbered it out for you. That's how many you get. And your nomination should be, you know, again, CEOs, founders, director level and above managers. Right. So we we do not accept. Again, I call them buddies, but, you know, SCRs, AES, investors, LPs. This is not for that. Like, they should just go to Saster again through either buying a ticket or one of our other programs. This is meant to be used so that, you know, you get FaceTime with either a customer or an active prospect to close some revenue or keep some revenue while you're at Sasper Annual. So that's the. That's the foundations and origins of it. If you fill out your sheet and you're like, oh, but what if they're already coming? That's okay. Fill out your sheet. If you've got five and you're like, these are my five people. If you're like, oh, hey, you know, two of these people are actually already coming, we will let you know so that you can nominate two more people. It won't eat into your passes. If you're like, okay, I've got five people, but I really don't know if they're already coming or not. Just put the five in and if we're like, hey, two of these are already coming, you can put in two more. So then, you know, you will have a total of five altogether. We'll let you know if they're already ticketed. Which again, does happen, actually, quite frankly, a bit often with folks because there are a lot of people coming to Sasker. You do. And you will need to fill out the spreadsheet, though, by August 15th. I'm sorry, this is the day before boots are due, but everything's always due at once. So, yeah, something to start to think about. Like I said, you'll start to get your spreadsheets tomorrow if you already have it on your contract. So now if you're like, I'm not sure if I have it on my contract or it turns out I don't have all my contracts. So like I said, wait a day. Trish is going to email you guys. You know, she's an overachiever, so she might do it today. She will email you guys. She's slacking me right now. Hold on, let's see what she said. She said, going out today. Half are done. Great. Okay, so she's an overachiever. Epic. Okay, so some of you already have yours, and the rest she's doing today because I know she wants to see Deadpool later. So good motivation to get it all done. So, yeah, so you guys are. Are getting these today. So if you don't get one by, like, you know, tomorrow noon, let's say, then you'll know it's not on your contract. So what happens now? If you're like, okay, I do want to take advantage of this, but for some reason it wasn't on my contract. Can I get a few passes? The answer is yes, it will. Just how many passes we give you will depend on your contract and your level. We also do kind of take into consideration like renewals and if you've done other things, disaster. So for instance, if you, you know, maybe you're a gold sponsor at the annual, but you're also a gold sponsor just recently at Europa. We'll kind of take that all into consideration and give you more passes if you know your, your total events with us this year was multiple. So how many we'll give you, you know, we'll depend on that. If it's not already in your contract. Otherwise, if it's already in your contract, that's the number that you get. So super easy. So that's what happens now. So again, wait a day. If you're not sure, email events and SAS rank tomorrow noon. If you're like, okay, I've heard about this, I want to do it. Doesn't seem like I have it. And then we can help get you guys set up with a few passes. So that is a good thing to keep in mind. Last things I will wrap on. Let's see what's in the Q A. Okay, I already shared the deck. Easy peasy. All right. Last things we will wrap on is, I know a few folks have asked us like, you know, leads and what happens there and what's happening August 1st, because that's next week. So each sponsor will nominate one primary user starting next week to be the admin on your lead capture portal. So how this works is we use this app called Captello to scan the badges on site during Saster Annual. This is the same one we used in London. For any of those who are London sponsors, it works really well. And so basically you nominate one person. So we know you've got have multiple people coming. You just nominate one person and then that person will be your admin. So this is probably going to want to be somebody on your marketing team or your revenue team who has access to like, you know, your CRM and salesforce and marketing automation platform so that they can sync the leads. You do get the leads in real time. I know a few people have asked. It is in real time. So like once they get set up, they can see who they're scanning in real time. Obviously you can't scan people until you go to faster. But what you can do as the administrator, again, why, why it should be somebody on your revenue team or marketing team is they can set up what fields will show up on your lead scanner device. So if you're like, okay, I know that Saster, you know, provides first name, last name, company title, country and those are our standard fields. Email. Right. But I want, let's say phone number, I want to know what category they're in. That is something that you can program in your admin portal for your teams to then ask. So that's a good way to do is a really easy thing, you know, to get it all configured. It's very configurable. It's got a lot of fields, you can do a lot of different types. So depending on what you want them to collect, that's what you'll be doing after we release the app. So Starting on the 1st, we're going to be collecting who's, you know, your main admin for this so that they can be the one to configure the portal. Then on the 23rd the admins will get the access to the portal because it is separate and then you can go from there and set up, you know, the rest of your familiar. It's got like, you know, five people. That's just marine disaster. I'll set up those five people and I've already set up the portal the way I want it of what I know they should be collecting while they're talking to prospects on site. Right. Based on our business needs. So everyone has different needs. That's why it's more so configurable. Two last reminders here. So shipping, you know, it's starting to be that time. If you're starting to order things or think about ordering swag, now's a good time to do it. Production times, you know, sometimes take up to a month and so you might be right within this kind of shipping and timeline. So good thing here to remember, right, of like where to ship it just based on where it's going. So if it's after August 30th, ship it to Freeman or sorry, after, after the 7th, which is next two weeks from now if it's after the 7th. So you can start as soon as August 7th, you can ship it to Freeman's warehouse. If it's after the nint, then you're pretty much having to ship it on site. Cool. I see another question in the chat was about WI Fi. I touched on it briefly. There's not a slide for it Yet. But we are adding that to the portal this week. So you'll see an order form that is combined a AV and WI fi order form. You'll also see on there some verbiage like if you're a super golden up, we did change it so that super golden up get one hard line drop if you want it. You can also say, I don't want that. You know, I don't want a hard line drop because it's gonna be ugly in my booth and I don't need it. So you don't. You can also forego it if you don't anticipate needing it. But. So yeah, you'll see that in the portal if you want to order extra. And then we've done, you know, kind of a lot of inroads and strides over the last year to just to beef up the WI fi in anticipation of how many people will have at the show this year. But that, that's the, that's the scoop on hardlines. So with that, I know this has been 50 minutes of jam packed information. So hopefully this has all been super helpful. I know you guys will continue to receive emails from us. Really, you know, take anything else away from this, work on your booths, in the graphics, everything else and like, you know, maybe start to think about customer passes. Everything else is, you know, it will kind of come in if you're like, okay, I'm not going to look at activations or boost selection until it's my turn, that's fine and go from there. So yeah, thanks for joining us. We will be back again next Thursday. As always, we're going to keep doing this every Thursdays, 9:00am Pacific on. On. Yeah. And we're also live streaming it and then. Yeah. So you guys have these links now. Again, they're also in the portal and we are live streaming on YouTube. So if you want to send this to anyone on your team, there's already an instant recording of it to send out to folks. So with that, thanks everyone for joining, thanks for being a sponsor. Hopefully you're excited. It's less than 60 days disaster. So it's coming up. It's going to be a fun time. Big campus as you guys saw at the top of the hour. Lots going on this year, right? So many AI stages. It's going to be great. So yeah, can't wait to see you guys there. We will see you next Thursday.