SaaStr Annual Know Before You Go Webinar

SaaStr Annual runs May 13-15 at San Mateo County Event Center. Pick up your badge Monday at campus or the Hampton Inn satellite location. Use the new Brella app to find people to meet, wear layers for the 40-acre campus, and download the QR code for fast check-in.
Questions this video answers
May 13–15 (main event).
Monday, May 12 (early badge pickup at campus or Hampton Inn satellite).
San Mateo County Event Center.
Tuesday opening at 1:00 PM (content starts at 3:00 PM).
Open 10:00 AM to 4:00 PM (satellite pickup days referenced).
Chapters
Cover today before you guys come to Sanster. Very exciting time. So just make sure the live stream is going. Yep, it's going. Okay, sweet. So cool. Let me share my slides with you guys. Share slide here too. Awesome. And if you guys hear any like work lists, it's a couple faster loading in, just ignore them. Fun. Okay, sweet. So thanks for joining our know before you go webinar. We're super excited for you guys to be here next week. There's a lot going on and so yeah, super excited for you guys to be here very soon. So a quick overview and I'll make sure I'm recording. Yes, I'm recording. Great. Okay, awesome. You guys will be coming here next week. We are at the San Mateo county event center the 13th through the 15th. There's early badge pickup on Monday, the 12th if you want to come for that. Other than that, we'll see you guys very soon in less than a week. Super exciting stuff. There are multiple entrances to the venue, so just be aware you can use either one as an attendee. 2495 is the kind of like default one that Uber uses, but yeah, for some reason you want to get to a particular one. That is what most people consider. I don't know. Most of the sponsors go there, but yeah, and then there's the Serotype veterans. So if you guys need help between now and coming to show, you can reach out to events@sastring.com or just starting on Monday. You can come here physically come to help desk. Sometimes it's honestly easier and faster just to come in person as we start to move from being on the computers and emails to being irl. So just a fun tidbit there. We are an indoor outdoor event, if you didn't know. And it is a 40 acre plus campus. So recommend wearing comfortable shoes. Wear layers so you're not too cold if you're walking between halls and sessions and stuff like that. Some stuff is outside, some sessions are outside. So yeah, just wear. Wear layers if you're traveling in because it can get just kind of chilly out there sometimes. If you're coming to Saster and you you. I think rideshare is like the number one way our attendees get here. But if you're not using that, you can request parking if you're local or if you're renting a car because it's just easier. There is a parking request form on our attendee portal. So you would just go into our attendee portal here, scroll down and then request parking for the days that you would want parking, you would just say you are a general attendee and then which days you need parking. Most people will need parking all three days. So that's parking. If you happen to be staying at the Hampton Inn, you can take the Saster shuttle. So that will be running on a loop from the Hampton Inn to the Saster Annual campus all days during these times here. Great way to use it. If you are staying at the Hampton Inn it's a good option to use theirs. Registration entrances. Like we said, there are two entrances on campus for registration and badge pickup as well as our satellite registration over at the Captain Inn which will show the hours in a second. Again you can come to either one. This is kind of the breakdown of where folks go. So Cloud one being our main entrance, you can go here, you can type in this address into your rideshare if you want to make sure they take you to the main address. Otherwise use either entrance where your rideshare will drop you off. Badge pickup times so important here. If you are coming in early, we do recommend coming to get your badge early so you can utilize the express lanes that we have on site. The first time you check in obviously just takes a little bit longer, much like an airport. So if you're around Monday you can come pick up your badge either here at the San Mateo County Event center or at the Hampine Inner in San Mateo. So if you're like I'm just getting in Monday and I'm staying at the Hampton, I want to just get my badge and like rest, you can do that there. You don't have to come to campus on Tuesday. If you want to get your badge early before Sastry annual opens at one, you can do so at the Hampton Inn Satellite registration. They're going to be open from 10 to 4 starting at 1pm Our registration will be open here as well as the event. So if you're you're coming in early, you want to get your badge before you show up. You can also go to the Hampton Inn on Tuesday morning and get your badge there Wednesday. If you are coming in later to get your badge, we open early at 8 and same thing on Thursday to come get your badge. What do you need to get your badge? So you will need a valid photo id. So this is either like your license or your passport. And then we do recommend downloading the Saster who do you want to meet app. It has a check in code on it so so it's very handy for that you can just download the app, log in and it'll give you what's called the check in QR code. You can just scan that when you get here. It will pull up your ticket directly. It makes checking in really fast. Just to know much like all major venues, we do have security checks in place at all times at faster annual. So you need to make sure you don't bring anything that is could be deemed inappropriate to bring into a live event with thousands of other people. Treat it like a sporting event or a concert. Like don't bring things you wouldn't bring there. You obviously might bring your laptop though, which you wouldn't bring there. So if you do bring laptop, et cetera, just know we do, we do security checks each time you go in and out of sas. Very similar to an airport. You can use a clear bag if you want. Makes it a little bit easier. But just note there's obviously any prohibited items will be prohibited slash confiscated. So just try and pack appropriately for what you need for the day. Maybe just like laptop power, I don't know, there's like water stations here, all that jazz. I will say unlike an airport, they're not going to ask you to like dump your Starbucks if you bring a Starbucks or water. So that part is okay. But yeah, other all the other airport rules apply. And just a pro tip, we just remind our sponsors if you are traveling from the US to sfo you will need your real ID if it's your driver's license that is now in place. So starting this week you will need your real ID if you're just using your license or you need your passport. So that's just a pro tip for getting on the plane to come disaster. Okay, we have a 40 acre campus. It's less confusing once you get here. Trust me, it is quite big. It is indoor outdoors. So yeah, wear comfortable shoes. These will help guide you through these clouds, will help you help you get to the different places you need to go. But basically hangar west and hangar east is where you'll spend the most of your time. That's where most of our stages are. Who do you want to meet? Meanings the Brain Date. Smaller workshops are there. The bigger Brain Date workshops are out in the park and networking. Sasha Square Park. If you're like I am meeting somebody on site, where should I meet them? That and the beer garden are really great outdoor places to meet people. The co working space over here is not like the best place to meet people. It actually is, it functions as a co working space of like go plug in, like do some work there. You'll notice it's fairly close to a stage, so like not a great place. If you need to go take a zoom, I would recommend Sasha Square park or the Beer Garden. There's plenty of just like outdoor seating here that is quieter just because those, those hangers can get quite loud. So if you're like, I already know I need to take a zoom during the event or should I go, I would recommend those too. There's WI fi campus wide. You can get on it and then yeah, do your work from their homes. So yeah, it is interactive. There's a lot of different things. There's a lot of different like spaces you can take advantage of too. So if you're a founder, you can use the Founders lounge. If you're an investor, you can use the VC lounge. There's a speakeasy lounge that's open to everyone. There's also a hidden barcade on campus. Somewhere on campus there's a hidden bar. So if you can find it, kudos to you. There's some fun things in there. So there's also going to be a some other fun surprises that I won't ruin. So yeah, there's a lot of other fun things on campus. I know most of you guys are here for content networking and like talking to sponsors, but there's a lot of fun stuff on campus. This is even a version of our two hangers because it has all the sponsors on it. So if you're looking for a particular sponsor, these are the maps to use. Again, they're in our main two hangers. There's a lot of really great sessions on the agenda this year. We have so many great leaders coming from like the leading AI companies and go to market companies in sas. Very exciting. These are some of like the top sessions so far. And then I also highlighted just a few things per day. So on Tuesday we open at 1. That's the time to know. For coming to Saster, we have a Founder CEO Mixer. You can register with us directly in the on sashrainhole.com or in the app you can join the founder CEO mixer if you're a founder CEO. This is gonna be in the Founders Lounge with Rome. So that'll be fun. Just like a little get to know you with other founders and CEOs before content starts. And then we have content starting at 3. So some really great sessions starting at 3. Another one I think that just got added. And then if you are a CEO, we do also have a CEO CFO mixer in the afternoon before happy hour. So that's Tuesday, Wednesday we do start bright and early, so make sure you guys are here for these 9:30 sessions. There are two really good ones in the morning. There's rubric, there's service it and I've been on the prep calls for both of those. They're both going to be really good. If you, if you're like, how am I supposed to choose one or the other? We do also live stream so you can just like choose which one you think you're going to get the most out of and then watch the other one later. It'll also be on the task for podcast. So yeah, can pick one or if you like show up and one of them's full, then go to the other one and then watch the other one. So yeah, lots of really great content in the morning to kick off with. Then we go into Jason's like formal kickoff and into the interview with the CEO of HubSpot. Back to back with OpenAI and perplexity. Those are both really good ones. We have a CCO mixer in the afternoon. Again, this is open. You can register this on sasjaniel.com or in the app. And then we've got poker night. So there's two portions of poker night. You can do the if you are a CEO or CRO, you can apply for the high rollers version of poker. If you don't get in, don't be offended. You'll know you'll get in because you'll get a calendar invite directly from our team. If not, there is a general poker night that you can sign up for right on the app to play poker. It's just the way we do. Like the happy hour is poker night on Wednesday. So there is going to be poker tables, dealers, all that jazz, but not real money. So just a tidbit there. Thursday got to be jam packed. So I know some people think, you know, events lose energy on the third day. Ours is the opposite. We are starting off the Morning with Jason, AI and sales kickoff in the morning at 9. We use deli for our, for some of our AI. The CEO is going to be coming and doing. It's a really fun. I've seen his slides, they're very fun. It's like he asked the AI to help him with the signs and ask them for like their hot takes on topics. And then he's also going to talk about how he built Delphi. So that one's pretty fun. Right after you've got the BVP session with Anthropic and cursor. So that's a Good one. Right after that you've got the Founder VC branch in the VC lounge. Then after lunch you've got Snowflake right into Box and IBM and then right into our Mayfield and Saster AI demo pitch finale and then right into Jason's closing AMA and the wrap party. So yeah, we don't recommend leaving early, we recommend staying all the way through the wrap party. I know a lot of people who like have to, I don't try and travel or leave early. Like if you have to check out of your hotel you can store your luggage here, there's coat check and we recommend just using that and staying the whole day because yeah, there is a lot of real Estuary content on Thursday to be had. So another thing we've added that's newer for this year is we we've done these meet with sessions so you guys will see these peppered into the app and the agenda. You can meet with some really great CEOs, founders, experts. These are sessions we recommend signing up for sooner rather than later. We do that because some of these people will reach out to you directly to do like a one on one meeting. So we recommend signing up for these, these meet with sessions or like VIP meet and greets. Pretty much super handy to get people's takes on things. They'll also be like at their booth during these times. So yeah, again fun things to sign up for are these VIP meet and greets. We did them last year pretty well and like I said if you sign up early some of these folks will reach out to you to do like a one on one meeting which would be even better. So yeah, definitely you'll see these in the app. Just go to sastradan.com click on agenda or if you've got the Saster, who do you want to meet at? You can sign up there but these are super handy. Other last things you can do before you get here. We have a really great program called Meet a vc. So if you are a founder who's coming, which is probably most of you on this call you can register via the link. It's just meetavc.com super easy to remember. Go to BWC, tell us about your startup, that we can get this to the investors. This does not guarantee meetings with investors but it does mean you'll at least get in front of them since we've been sending this out to investors actively pre show. So on the flip side if you are an investor, you can register as an investor for access to Meet a VC for qualifying investors. Okay, who do you Want to meet. This is our core networking app for this year. A lot of you are already in here, but if you're not yet, we recommend downloading the Saster who do youo Want to Meet app. It's brand new for 2025. It uses AI. It's. It uses a lot of. For some of you who realized it's Brella and maybe you've used Brella before, it's like a very on acid version, I call it, of Brella. So even if you've used it before, it is a slightly different version that is specialized just for Saster. It has its own app. So you're going to want to. So even if you've come before Saster, you're going to want to download this app because it's a new app. So download the Saster who do you want to meet app. The meetings are going to be double option. So I'll show you guys what I mean in a second. And just note because this is new for this year, it's not open to vendors or those in sales or consultants or folks like that. It's really for CEOs, founders, revenue leaders. Those are the only people that the app is open for this year. We may change that in next iterations, but that's the format for this year no matter what. And if you go into the app the first time you join, you'll need a specific, a unique join code that is specific to you. So if you find it, you can reach out to eventsaftering.com if you get here and you can't find it, go to the who do you want to meet lounge. They can help you get set up. Our our team and the Brella team will be there fully staffed to make sure you can get into the app and then start doing meetings. But this is what it looks like on the desktop. It's very similar on mobile. This is the app you'll see here. Amelia, I'm the svp. I didn't really write much here. I would write more than I did here on your profile the first time. On the mobile version I'll call out this check in QR code is very, very handy. So on the mobile version of Caster, which I'm on here, this is the dual devices here. If you hit the menu, you can go to your checking QR code. The same QR code is going to populate here and it's very handy because this is what you will use to check in to Saster once you get here. So once you get here, if you use this, you can scan it with iPads and it'll automatically print your badge and ticket. You don't have to, like, find yourself in the system makes it a lot faster to check in. So make sure you have the app downloaded for that and for the networking. But your checking QR code is there. So that part is fun. And then, yeah, it's on the homepage, as you already saw. It's going to suggest with its AI, like, who you should network with. So if I go into here, I'll see my matches. I see, you know CROs, Jackie, who is actually one of our Super BrainGate speakers. VP's of marketing, VPs of sales. Different folks that it wants me actually, no, Matt, a while ago. It is funny. Like, I've seen people I know in here. I'm like, I don't know how I know that I know these people. Like, I know Daniel. So, yeah, it is funny. It's like, do you want to meet with people that you know? Which is quite funny. And then, yeah, it'll give you a lot of people I don't know. There's just some that I do know. Like these folks I don't know. Actually, I know Peter is a sponsor SAP of revenue. So yeah, you can see there's a lot of different people in this app that you can connect and meet with. If you do want to meet with someone. I'm just going to go back to the homepage because I'll do this on David, who works at Saster with me. You would hit the connect button. And if you wanted to meet with David, you would say, suggest meeting. You would say, why do you want to meet? So this part is important. So it'll say, it'll suggest a time for you. That's cool. You can use the suggestion or you can change it. Like, it's picking. Like, if you built your session schedule on here, it will take that into consideration. So I do recommend, like, picking your sessions first on here so that it won't pick times that both of you are like, in sessions. It'll pick a time both of you are free. So, like, we're both free Thursday at 10:20. I would write more than this. I would say something like, you know, why do you want to meet with David? Like, what do you guys want to talk about? Is it about hiring? Is it about tactics? Because the more you write, the more likely it is that this person will accept your meeting. And that's really important on who do you want to meet? So because you are limited to two accepted meetings at the start. So again, super important you use this wisely. You can't spam people because it's limited to two meetings. It also means you need to go through and either accept or reject any requests you might have because.










