Event confirmation emails from a new domain keep hitting spam, forcing manual resends. Jason Lemkin notes customers now ask vendors for APIs to fix problems themselves instead of requesting custom features, shifting power away from vendor-built customizations.
You buy a ticket to the After You Know, you get your, you get 2 emails. So you get a confirmation email with your ticket, then you get a separate email with an invite to our networking app, Who Do You Want to Meet? Yep. The networking app, sometimes, you know, sometimes it goes to spam 'cause it comes from our Who Do You Want to Meet domain, which is kind of like new. It's a lot of manual time where our team has to send, resend everybody their confirmation emails. So literally this morning I just asked the, the head of product there, I was like, hey, can, can I custom feature in the API where I can do an API call to resend their confirmation when they click? Because it's not in there now. I was like, do you think you could build that for me in the API? And they're like, okay, let's try. So they're, they're working on it, but it's just like, that's not a request I would normally make, you know?
I'm like, I can't even fathom.
Yeah.
The change is now you're asking our events marketing software vendor instead of to add features, you're asking them to add APIs. Correct. Yes. That's a big change. It's a big change. You, you used to request features and maybe in a year or two you would get a custom feature if you were lucky. Usually never. Usually never. Usually never. You'd ask for a custom, even if you were one of the top customers.
1 1 1.
Why would we— No. Or we're busy. Yeah. So now a non-technical customer or non-technical resource of a customer will ask for an API so that they can vibe the feature that they want. It's a big change.
It's a big change. I've asked for, I've asked for like 5 little API things just in the last week.
Yeah. And one thing, maybe you can show it on the screen, is this. So out of this, this micro epiphany, which is Captain Obvious, not that really that brilliant.
