SaaStr Insider Webinar: The countdown to SaaStr Europa is ON!

Staffer Insider Webinar. We do these every Thursday. Somewhat rotating hosts lately, but yeah, I and the rest of team staff are bringing you the inside scoop every Thursday on all things events and sponsorships and partnerships and all that kind of stuff. All that jazz. Yeah. Cool. Thanks for joining us this Thursday. Yeah, it's a, It's a very special Thursday in which. And in case you didn't see any of our emails we sent out, let me get the exact number of days. Hold on. Drum rolled, please. It is. Neither of you drumrolled, so thanks for that.

I was ready. It was a silent roll. It was there. Yeah.

I was like, Thanks. Beer count. 47 days away officially from the start of SAS Europa. So it's coming up. I know, yeah. So exciting. It's the. What did I say was the fifth after opa. Yeah. So we did a fifth. Yeah. Two in Paris, one in Barcelona, one in London. LAUGHTER and so now this will be the fifth one. So it's the hardest time. It's. Yeah, it's the fifth one. Yeah. It's the exciting, exciting, exciting times. Yeah. If we didn't know the dates already, it's June 4th and the 5th in London. We're back at the Tobacco Docks. If you were there last year. We do have that much larger Sastry Annual, the 10th one coming up later this year at the San Mateo County Event center at the Bay Area. So that'll be, you know, we take over a massive 40 acre campus. But we thought we'd spend a little bit of time today on Europa just because. Yeah, the countdown is on as they say. So we're just inching closer and closer to Europa. We have gotten a fair amount of like late, somewhat late, but school in time conversations with folks lately. So that's why I figured I would have Brian and Wayland join just to share some of their, their takes on what they're seeing, what people are kind of interested in. Share some of the vibe that they're getting already about Europa. Yeah, I think just a few things about Europa in general actually. Maybe I'll flip back. So yeah, I'll try and keep it brief, but if you've never been to Sasha Europa, I would say a big differentiation on the staff. Right. The much larger SAS annual event is that Sesteropa people love to network. Like so much so that we have like two networking lounges. We added a coffee lounge, there's now a BC lounge this year. There's the Pounders Lounge that Roman sponsoring. There's a pub that IBM is sponsoring. I'm sure I'm missing another lounge, but there's a lot of, there's a lot of lounges.

There's the lounge for the lounge. There's a lounges. Lounge.

Yeah, yeah. Within the lounge. Yeah, yeah, the lounge within the lounge. So yeah, there's a lot of lounges. There's a lot of network viewing spaces. It is. We, we did copy some of the style of annual of it being, you know, indoor, outdoor over at Tobacco Docs. Listen, last year we had really great weather at Tobacco Docs. Hope for the same this year so that you, you know, you can enjoy kind of networking under clear blue sky. Hopefully, you know, kind of near the old ships. It's a historic building. It's kind of fun place to be. It is in central London. So I think that helps too like if you. I know a lot of people, you know, take the tube or the train in lots of really great ways to get there if you're, if you're thinking about still coming. Other thing I'll say about Europa and then I'll let the guys chime in on. Europa is, you know, a big differentiator. I think that most people don't realize is that, you know, a third of our audience is still North America. So it is a very global event. You know, people come from all over. There are a lot of folks from, you know, London, the UK as well as the rest of Emea and Europe. That is a big, a big presence of it. But a third of it is still, you know, from North America. So bear that in mind if you've looked at our speakers at all, which I'll just pull up for a second but we've got a lot of really great speakers that, you know, are coming from states and everywhere, all over. You know, like CEO of gong, Synthesia, lots of really great ones. Let me just scroll through here. The notion Canva obviously our CEO and founder Jason Lemkin will be there. CEO of gong. As we mentioned, Kylie, who's really great from IBM. Everyone's favorite Londoner Harry will be there. An OG Semester broadcaster will be there. The, you know, the founder of Stake will be coming in for this. Cloudflare, Dashlane, Visionaries Club, Excel, Synthesia. As I mentioned, Amplitude. She's coming from I think the Bayer New York. Lots of really great folks. Mailchimp Sam Blonde, former Sierra Brax, longtime Saster, super fan speaker lucid. I'm like, these are such good ones. Klaviyo Lightspeed Braised. Like a lot of fun stuff. Howard from who's now at who now started roam was at Y. He's going to do a workshop. That's going to be a good one. Yeah, I mean so many really great speakers. If you haven't looked at the agenda, I just scroll through it like lightning speed. But really great folks and you'll feel like a lot of the folks are coming and traveling in for this, like they're coming just for after. So yeah, I guess Waylon, maybe to you first and then Brian, like what's your kind of. As we're getting closer to Alpa. Yeah. What, what do you see it out there? What's the vibe that you're feeling?

Well, yeah, I'm just getting a lot of messages on LinkedIn of people who are, who are interested in attending and chatting with a lot of people, connecting with a lot of people who are coming out to the event. I'm really excited about. I think one of the great things here is that, that, that North American presence that's there. Every company, no matter what geography you're from, you know your VCs are going to push you to break through in the, in the North American market. And I think it's a great opportunity for companies from Europe to do that. Even if you're not coming as a sponsor, like send some attendees, there's going to be tons of great people to meet there. The sessions are fantastic and the after parties, things like that. Rome is hosting a really cool event for founders. So definitely check that out if you're a founder in the area.

I think the only other thing to say too is, and I'm sure we're going to get into this in a little bit here, but we've be considering just how impactful this event is and how many people were expecting. We've opened up a few extra sponsorships that are going to be available and, and I'm excited by them because in looking at what they are, I was like, oh man, they have some real high touch opportunity. So I just, you know, I'm pumped for that as well. I think that at least as a sponsorship person, anytime I have a brand that gets to interact with an audience in a really impactful way is a good day for me. So that's, that's.

Yeah, yeah. Cool. Yeah. Let's, let's go a little bit into the floor plan here because a lot of us will. We'll start to talk about some of the ancillaries of what's left because to Brian's point, we did add a few. We added a few because some Folks were asking for things that were, you know, we do have a couple booths which we'll get into, but a few folks are asking us maybe more so for like a branding or more of like an activation style play just given the timeline and the countdown to Europa. So yeah, I'll kind of walk you guys briefly through the. Maybe maybe mainly the upper level of the faster Europa campus. It is two stories, so just bear that in mind. This is like the, the ground floor. I'm American, so I'm going to say upper level, but ground floor is zero. So you know. Yeah, a few things to call out here and then a few things I'll say on the zoomed in version here which has like the boots more zoomed in. Okay, so first of all, there is like a lot going on here. So just try and give a rough overview of what all the colors and different shades of blue mean up here. We have two stages, right? So our, you know, stage A, stage B, those are both up here, you'll notice. And then I'll, and then I'll talk about brain dates, which is in two places technically. So we do have some of the brain dates in the pub that IBM is hosting. These are going to be the group brain dates and then we have the one on ones and the super brain dates in a whole separate brain date lounge. So there's technically two places where you can brain date. One is like we're calling it the pub featuring brain dates and then there's an entire other brain date lounge. So so like we said, we do a lot of networking at Fast Europa. So at annual, this is just like one spot at Europa. We break this into two. Go ahead, Brian.

Yeah, I'm itching, right, because like it's my favorite thing that we do on site in four years is our brain dates. And literally I think it's nearly 80% of our attendance takes a brain date. Does a brain date on site?

It's highest.

Stupidly high.

It's something stupidly high. And so what's why I'm itching, right, is because you can sponsor this. You can sponsor this. Okay. You can put your brand here, you can actually engage. I'm almost yelling. You can actually engage with the people that are coming into these areas. Like holy God. If you're. I know a lot of people are anti booth that I've spoken with. Like if you're an anti booth marketer and you're trying to find a high impact way to engage sasser audience, like, oh my God, it's this. It's right here. Come on. Okay, I'll stop.

Sorry. We put you in a what looks like a soft cell room. Bye. Now I will say, you know the brain, right, it is two lounges. You know, one of them is, it's sort of already within a lounge in the pub. But there is a step, there is another brain. There's basically two loads, right? One of them is within the pub that is quite sponsored by our good friends at IBM already, right? So there's, they already have an activation there, but there is a whole separate brain date lounge. And I will say as the, as the overall brain date sponsor, I know it's a little confusing that there are two lounges but you do get, you know, this whole land that is just completely brain dates because that is the main one. And then you do also get branding within the app which I think is really great. Again, can't stress that enough that like that is something that is the only way you could get that. I think folks have been asking us that lately of like how do I get in front of folks? Like how to prevent. Well listen, if you're the Brain Aid sponsor, as soon as we launch Brain Dates in two weeks you start to get all that great pre event promotional branding. So that's the really neat part of Brain aids is like you do get that digital component of it. We do email a lot of bell brain aids to our attendees to get that high hit rate of people who are participating in it. So that's also why I love it in terms of like you do get, you know, your logo on all those emails. You have the opportunity as a brand aid sponsor to promote leaders from your company to do like super brain dates which are like the big group brain dates that we moderate. It's a really great way to do it with or without a booth, right? Like you have your own lounge presence here. That is the Brain Date networking lounge. You've got the digital presence, you have it in the emails. It's why it's already taken for annual, right? To that degree we do do more brain dates and we just added the secondary lab to Europa for the present, right? Because we want to try and maximize the brain dates. So yeah, it's a really great presence. The other thing I'll just say on this area while we're staring at it here is for our top tier sponsors. So this will be, you can kind of see it more zoomed in here. So the, the diamond, the platinum and the super gold, these are nestled in between what, what, what we're basing from last year are the two most highly trafficked areas. So you're right in between stage A and. And you're right in between the pub. This is great for so many reasons. There are still a couple ways we can add you to a Super bowl or Platinum if you want to get in touch with Wheeler, Brian here. Constant foot traffic, right? I also love these because they have space for activation. So each of these folks has an activation already picked out that they're going to do. Love this space. I can't think of a better space in event where like you know, you're going to have literally constant foot traffic. But there's also, you know, how we operate food and beverage and happy hours does take place in the central courtyard area, right? Obviously with utilizing the pub. The pub does have beer, you guys, as a preference to the IBM theme. Maybe not at 8 o' clock in the morning there's like cold brew and like I forget what I picked for breakfast, but whatever I picked for breakfast is in there. And like cold brew and like coffee. But there is beer in there too. You're like, it's a pub. I was like, yeah, just not at 8 in the morning. But there is beer in there. So just remember that if you're ever looking for something to drink, go to the pub. It might not be beer all day, but there's like iced coffee. I know there's like specialty beverages in there. There's food all day in there. It's a good vibe. We, we did the pub last year. It was really fun. We made it. We called like E oldie Hexis, I think. So we'll have to think of a fun name with IBM Wayland to name the pub. But for the signage, I don't know, something, maybe something AI and Hexi. But that's a tangent for later. But yeah. Anyways, just to say, just to call out while we're in this area, there is still, I think one super gold and like one platinum that could still be added here. So if you guys want to take advantage of being in this highly traffic area, let us know. I can't think of a better way to do it. It's fairly turnkey. You just send us your booth graphics. You can still pick an activation and you get built in traffic. Like there's, there's a way to hack an event. That's one way to do it. Right. Just put yourself in one of the most highly trafficked areas. So pro tip there. Moving on from that. The other thing I'll point out is yeah, we have like three lounges in a row here. So there's the Founders Lounge, which Rome is already sponsoring. The VC Lounge is very similar. So maybe, maybe Waylon, because you have already Rome sponsoring the Powder sound. Do you want to tell folks about like the vibe maybe what their goals are and how it's similar for the VC Lounge?

Yeah. So I mean, Rome had a ton of success with the Founders Lounge. I think what's so great about these lounges and why I've had so many conversations about them is that if your audience Is founders or VCs or founders and VCs, you've got an audience that's not being distracted by any other sponsors. You're not competing with a, you know, a BDR from, from the competition. They're in a lounge. There's food and beverage all day. You're the only game in town when it comes to a sponsor to talk to and you are able to participate in there. So have a couple of members from your team in there. You know, it's. It's a great way. I know like Rome at the lounge, in. At Annual for the Founders Lounge, you know, they, they got a ton of leads and all. They only want to talk to founders and every single lead they talk to as a founder. So I think if you're a VC or you're a company that sells to VCs and founders, I know I've been talking to several. This was a late ad as well. So, you know, if we'd had this four months ago, it would be sold right now. But we just added this in the last week or so. So I'm excited because I think someone is going to want to take it for sure.

Yeah, that's a good point. Yeah. And it's true. We literally did just have this. We were like, okay, we've got a few faces that. Because we made the Brain Date Lounge bigger. Right. So we decided to make a bigger brand aid hub over that one up for sponsorships. It did move some of how where we had brain aids last year, we. We decided to consolidate to one big lounge. And so that that opened up for us to put some more of the lounges that worked so well at Annual, right? Which the Founder's Lounge worked well at Annual. We had a BC lounge that was bopping, bopping. Listen, that was 2023 was the first time we did a like formal VC lounge on site. We kind of lightly did a Founder's lounge here before. So I figured it was a good gamble for, for Howard and team at Rome. But Yeah, that was the first time we did them more formally. And both lounges all day is disaster. Like Bob and like in the early morning, people taking meetings. In the afternoon, people taking meetings. Like, we literally had to put a doorman there because we were like, okay, there's too many people in the lounges. I mean, there's a doorman anyway because it is gated. Right. The wheel is point. Like, if you're going in any of those two, it is Founders. And like, you know, the Founders Lounge is founders and CEOs only. The BC Lounge is founders, CEOs and investors only. Right. And we do have doorman people. They're like, it is something where. Yeah, we. We literally bake this in to make sure it's gated and make sure. Yeah, that's if that's who you're targeting, that's the way to get in front of just those folks during the event. But yeah, a late ad there. The other late ad we added was an Espresso Lounge, which I don't know how I came up with this. Someone will tell me if it sucks and we'll change it to something else. But the Espresso Lounge is kind of built off. Yeah, watch this go. So well. I have to add one to Annual somehow. But yeah, we kind of use Europa sometimes. It's like a testing ground. So two of the lounges we added were a partner Brain Date Lounge and then an Espresso Lounge. But those are both new. Those are. These are ones that we're testing. Let's see how they go for Europa to see if we want to bring them larger to Annual. But the idea of Espresso Lounge was you take the. I'll just look you for a second. You take the traditional coffee sponsorship, which is already, again, already sold for Annual. You take the traditional coffee sponsorship. You know, you get, you know, branded cups, freestyle signage, all that nice stuff, and you turn it into a lounge. Right? Like you do a hosted barista all day. You do Festivally Coffees. You print the logo on the phone. You have space in there where people can just hang out. It's a different area, right. Like if people want to come grab a coffee, grab a chat, as I like to say. I was like, why not upgrade it a bit and make it more into a lounge feel inside. Right. So that's what we're doing here. We've upgraded it where it is that traditional coffee sponsorship plus the lounge area. So this also came from the want of. I know the guys point. I know both Brian and Waylon Are literally have contract for the. Right now we do like we probably need one or two more. So we added the Brain A slouch and the Coffee lounge. I was like, we probably need another lounge. Because one thing we've heard a lot from folks is that, you know, they, if it is especially last minute, they'd like to do some or if they can't be there in person, right? Like Mercury sponsoring the one at Annual because they have their own like customer event going on at the same time. But they did last and they knew we could do it like turnkey for them at annual without them having to send their entire team. Right. So again, if you're in a very similar situation, same thing here for Europa. We turn it into a lounge. So you're the only exclusive sponsor of that coffee lounge. Similar to the VC lounge or the Founders Lounge. You are the exclusive sponsor of that lounge. It's coffee all day. Listen, I know people drink coffee at events, but I'll say that after people always tell me from a production standpoint, we drink much more coffee than any other event on planet Earth. So people will be going to get their coffee. This is the only place. The lounge is the only place you can get a specialty coffee, which is for me, specialty coffee or cold brew or bust. So people will be in here, right, all day getting their coffee, getting their rocket fuel. It's a great way to just show up. You just send us your logo. You just send us your logo and send one person. That's all you got to do. That's the brilliant of it, right? You send us your logo, we put it on the cup, we put it on the RISA shirts and then you show up to the lounge. It's all branded, you know, coffee lounge by whomever and that's it. That's all you got to do. And then like send a person to engage with, with, with the folks who are drinking coffee. That is, that is it. That is a easy as it probably gets to hack an event.

And that honestly, that's what's coming up in all conversations. Yeah, well, people, people, you know, they realize it might be too tight for them to comment and do a full presence, but it's a way to kind of get in front of the audience. You can even still potentially do lead scanning with some of these, these activations as well. So you can still, you can still lead capture. It's not just like a pure branding play if you want to include that.

Yeah, that's right.

Not only that, but it's also, I would just Add that, you know, why. Why do people come to the conference? Why are they there? And obviously we have great speakers for the coffee. For the coffee. It's that good. We have great speakers, insane stages. Right. We have great brain dates so they can go and do a workshop on different topics. But honestly, the networking is the real way to go. And, you know, bring your. Bring your, if you will, interactions to life. And I think that that's really what this is all about. So we add the lounges so that you have that opportunity to go and do that. It's way different than trying to engage someone at your booth if they're already there and they're having coffee and you're like, oh, my God, I'm having coffee too. You put mocha in your coffee, right? Like, it's just a different thing.

So, yeah, listen, I was. I'm that person at Disneyland who combines hot chocolate with coffee to make a mocha, because sometimes they don't have mocha at every location. So that's me. But anyways, we can, we can swap coffee notes. Another day. Moving on. Another thing. I'll just say here and then we'll go on to the other answers that we added because I know we added a lot of them. The, the gold sponsorship. So just one note about that to the point of booths and. Right. We're putting all that down on activations because that's just what people have been asking us for lately. The booths and the gold booths are. Sorry to flip around so much. I'll stay here for a second. The, the gold booths are right outside stage B, right. Right where the Saster swag booth is. So people are going to be going to redeem their Saster bucks. And right off the path of registration, we're like, you have to go this way to get through the stage over there. So again, insanely highly trafficked area. This is one of our most highly trafficked areas last year, actually. So we moved the sponsors for the goals from last year to this year, just having been in the venue last year. So you get all those great benefits of, like, this was a better spot last year. Not that they weren't highly trafficked last year. This was just slightly more traffic. So we actually moved the gold here. A gold is an extremely turnkey, really a great way to still get in front of our audience. You know, it's. It's turnkey branding. You brand the back wall, you brand the front here, and, and we do recommend you just do your logo on the front. Right. So that's really one Asset. You just have to give us a logo and a color. We can make it look like the send us one. And you just have to do the back wall. Like that's all you gotta do. The booths aren't due for another couple weeks. So you still have time to do this. Like we can factor it in with our, you know, suppliers to make sure they can still make your booth. You have a guaranteed lead scanning device. It is very similar price point, you'll notice to the lounges, to everything we have on site. Also keep in mind that everything listed here is list price. Right. So talk to Brian or Waylon if you want to try and shake them down. I would love to turn around and ask me, but they're coming for you. Yeah, take them down a little. They'll bear that in mind. But I do think, yeah, that's just one thing. On the gold. There's literally two of these left. So there's two gold, one super gold and one platinum. So that's what we have left. There's really plenty of time to do it. Like a lot of our sponsors are in the portal now. They're just starting to design their boots. You're not anywhere further behind than those. Maybe they booked their travel. Right. Maybe they're a step ahead on who they're sending. But still plenty of time to activate at the show. Okay, last few ancillaries we added here for Europa and then we'll stop turning on and then I'll play a fun little game with you guys that at the end of this webinar that ties to Europa. So last couple days. So a few of these are cold. Right. Lanyards sold. So our friends at Dial Pad are doing the lanyards at Europa and annual super cool. They're purple, which I love. It's very on brand with us and on theme for the purple we do for Europa. So love that that's sold. The pub, as you guys know, that's sponsored by IBM. That's old water bottles. Probably have like a week or two to tell Brian or Waylon if you want to or anyone else or David. Right. That you want to get the water bottles because that does have a production deadline. But you can still be on the water bottle. These are co branded. They're faster on one side, your brand on the other. People need their water. Right. So I feel like that one's fairly straightforward again, you don't have to set anyone fairly turnkey. If you're looking for just like a branding opportunity to get in front of our audience. The VC loud up for grabs for now. The coffee lounge we just added. Also up for grounds for now. Registration. Didn't talk about this one yet. Love this one. Because you literally have to go through registration like this. That's the pitch, right? You have to go get your badge. Literally everyone, speakers, sponsors, CEOs, that great list of speakers I just rattle off at the top of the call. These people also have to go through registration, meaning if you are the right sponsor, they will see your brand like it is. They have to go through it. It's not like we give them like a special vip, you know, Uber drop off of their batch. They have to come get for better words. So they. Everyone, right? Speakers, sponsors, attendees, everyone will see your brand at registration. There are two registration points at Europa. There's one on each level. Because there's two levels, as you know. Now I can't think of a better way to make a good first impression than to be the registration sponsor and get your brand literally in front of everyone that is coming through and then out the doors because it's out. The exit is also the same way as the. It's like exits or the gift shop. You have to exit the same way you entered. So that's not necessarily true at angel, but here it is. So I think it's a good way too. You had everyone on their way in and also their way out. So yeah. Guys, anything to add on Reg here?

Just that it's my, outside of Brain Dates, my second favorite sponsorship.

But you can't claim it's your favorite because you've already claimed once.

Yeah, second, second favorite. It. It always my second favorite because I think it's. It's such high, high visibility, right? It's you, you. It's the highest actual visibility ASP asset that you can do. A lot of sponsors will usually do something alongside this in terms of an activation for it. So whether that means that they're handing something out as like a come see us at the booth and you redeem this card for X or we've even seen it be aligned with food in some way, shape or form and it just continues to drive your brand and the interaction of your brand and making it a positive interaction. And listen, food is a thing, right? Food. Food is. Food is feelings, okay? So when you are eating, you will have the feels. And then when you have the feels, you have the feels associated with that brand. And you can thank that brand for that wonderful acai bowl, egg sandwich. Insert remedy here.

Burrito. Yeah, people said random. Yeah, yeah, yeah.

So anyway, Burritos, by the way, are the key to my heart. So, you know, there you are.

You know, I, I'm going to say with some authority that I think in all the menus I looked at, I don't think there was breakfast burritos anywhere on the. As much of a thing as it is beer. But yeah, the similar, similar options though, right? Yeah, yeah. Waylon. Anything else on regular?

Well, I think the nice thing about Reg is literally you're the first brand they see when they come in and you're the last brand they see when they leave. So you're getting, you know, that recency bias, but you're also getting that. Can't remember the bias for the first thing that you see, but you're getting both of those.

You're getting all the bias. Okay, two more and then a few others. Okay. We already talked about brightness. So the other thing I'll say is Happy hours. We do one of these each day. So you'll see it on, it's on the agenda. So it does need to get added to the agenda if you are either the exclusive or co branded sponsor of happy hour. So there's one Tuesday, there's one Wednesday for those. Keep the track. So two days, Tuesday or Wednesday. It's you know, kind of straightforward here. 30k for exclusivity if you want it to be you during the Happy hour or 15k if you're like I don't care if it's co branded. Somebody else I could split it with somebody and it's 15k for the co branded. But it's cool. You know, obviously people, people do stay for the happy hours at Europa. They are boffin, they're campus wide. Right. So we put a bar, a lot of the bars are in the pub, but we do put a bar throughout the entire space and turn it into like a, a bit of a party. So Happy hour straightforward, super easy to do. Again you would just need to do your logo and then similar here, like this was kind of cool. It's not listed in the lounges, but technically we do it too. But if you do take any of the lounges, Brandy's, et cetera, there is that opportunity to invite, you know, some of your customers and prospects to meet you at your lounge and see you there. Same thing goes for happy hour. They want to come to happy hour. So I'm glad I had that bullet point there, so I didn't forget. Okay, last one. WI Fi. Everyone's got to get on the WI fi. So I know some people are like, oh, but what if, what if the WI fi has issues? Listen, it's a conversation starter either way. You gotta get on the WI fi regardless. So I'll say that. So that's, I mean again, straightforward. Less sponsorship. Very similar to happy hour. Everyone's gotta eat lunch, right? So very similar here. And then the last thing I'll say, yeah, there is a co working space which you guys probably saw on the map, which I'll flip back to and then founders dinner, which I'll chat about. So I'm gonna flip back to the map. So yeah, the co working space. There is a upstairs and a downstairs co working space which is huge. You know, it's not the tail so it doesn't do it justice. But two co working spaces, the sponsorship would be a sponsorship of both of those. Like a mini co working upstairs and then the bigger co working downstairs. This is fun. We've done this for a while now. It's after just because of our audience, right. Some people need a place to go work, take a phone call, co work. It's like a mini. We work. If you will ask after. A lot of people utilize the space, right? Can't think of time before I go by the co working space and it's. And it's not, you know, at least half if not fully crowded because people are, are doing work in between or you know, digesting their notes or doing a zoom with their team. So lots of people use the co working space. There is a stage down here as well. The workshop down here. We have tons of traffic that's going down here, up and down all day. That's kind of theory. You go up, you go down. Yeah, co working really good. Last minute one. Okay, I know we're at the 930 mark. I'm trying to keep it brief. Anything else? Just overall on Europa that I've missed that you guys want to add before we on game and then wrap.

I I literally my, my I of this whole boil down right like the, the big thing. I, I was really excited about this week's sponsor webinar for one reason and it was because there are, there are a few really great options that can get you like it's, it's beyond just the branding. It's like the ROI factor and so take the time to dive in and look at it. And these aren't huge budgetary items. So if you're like, oh my God, I don't know if I can really afford that registration sponsorship. It's probably a million dollars hint. It's Not a million dollars. Right. Same thing on brain dates. It's not a million dollars. In fact, if you have leftover Q1 budget, it probably could be the highest impact ROI thing that you could deploy in Q2. So take a look. It's worth the time to look at it. That's my only thing.

Yeah.

I would just add, just because it's something that we didn't talk about on this call, but the audience that you're getting in front of SAS, or it's a very senior audience. So roughly 56% of all attendees will be VP level and above. So these are decision makers. We've also seen huge rise in C level execs, CFOs, the people who actually hold budget. So, you know, if you're coming, you know, send your execs if you're coming as a sponsor, if you're coming as an attendee. There's going to be opportunities to network and connect with people who are in market for your solutions. And creating those executive connections is so critical right now. And you know, deals are tougher than they've been in a while and deals always move faster and close at a higher rate when you've got that executive alignment.

Love it. Okay, and then just. Last fun thing we'll do. This will take 60 seconds to play this little game. I know there's a fair amount of people watching on the live stream. There's over 100 altogether. So you guys can drop it in the comments if you're watching on the live stream. So you'll just. One fun thing for your OPA to wrap on is I don't know if you guys have ever seen the tobacco Docks, but it has a literal pirate ship outside of it. It's not. I don't actually know why. It's whatever. I think it used to be like an actual, like, shipping dock, hence tobacco dock. Yeah. There's like this actual pirate ship that just lives there. And it's cool because we do like this whole. Actually flip real quick. Hold on, I'll flip real quick to our Europa video that we did so that you guys get a little flavor for this. Hold on. Which is faster. I swear this will be worth it. Everyone's like, ah, why are you making a place? I'm just gonna jump off your webinar now. But okay, I found it. So we have this fun trailer we started that I'm gonna mute. But let me. Can you see this video? I can see this video. Yeah. I'm showing you guys what we're using. Yeah. Tobacco Docs you saw it there. Let me go back. It has this whole, like, pirate ship out here. You've never seen Tobacco Docs. It's a little bit more of what it looks like. It's a cool venue. It's a super. See, you can see it's like open air and stuff, super cool space. But the point of this, if you've not seen this trailer yet, watch it all the way to the end. Go to our YouTube page. But there's a fun quote that our CEO and founder chief Lemkin now, I guess now famously said, because we use is that it's at the end of this video too. But basically everyone in Sass is either a pirate or a romantic. So we're gonna do some fun things with the branding. That's why you see, like our version of, like a pirate map is on here. You'll see like, this is the Flaming Heart for Romantics. We're doing some of this cool, like, pirates versus romantic thing for some of our theming. Just if you couldn't tell by some of the stuff you see now, like our campus map, that's also why it has, like, kind of like pirates flags for some of the faces. We think it's, you know, it's got a venue that actually leans itself to it. And yeah, this quote happened to also be said at Zester Europa, so I think it all kind of ties together. Yeah, Pirates are romantics. So fun game. Just if you're on social watching the live stream, tell us if you're Team Pirates or Team Romantics. We're also going to do this on site at Zaster, so it'll be really fun. There's gonna be, like different photo ops if you're Team Pirates or team of Romantics, there's gonna be different shirts. If you're Team Pirates or Team Romantics, you can pick one. That being said, Waylon will let you go first because you're not on mute. So lucky you. Would you say you are Team Pirates or Team Romantics?

I feel like I'm a romantic pirate, but my wife would probably say pirate.

Yeah, I think. I think everyone on our team is actually a little bit of both, to be honest. Doesn't give you a qualification for being up deep down. Or you have to be a bit of both. Brian, which one would you say? I feel like I know what you are, but you can tell. How do we lose it? Ryan, are you frozen?

We did.

Oh, no.

He's all romance.

I know. I was like, he's romantic at heart. I feel like we Know his answer.

He probably just left to do something nice for his wife.

All right. Oh, he's back.

I'm back. Did you hear what I said?

No, but I feel like. Did we get it right? I feel like we guessed it right. What?

Was it romantic?

That you're a romantic as you're. Yeah.

Oh, I feel like I'm a pirate. So now we're in the thing where I think I'm a pirate, but everyone, everyone thought that it was romantic. It's actually interesting. That's interesting. Yeah.

Okay.

Yeah, very interesting. Okay. I like it. I like it.

Good. All right. All right. Friends. Yeah. If you're on social. Thanks for chiming in there. If you're team pirates or team Romantics. Anyways, this will just be a little bit of fun that we have at Europa. You can, you can either pick what your teammates call you as your identifying team of theme, pirates and supermantics, or you can go with what you, what you self identify as. Either way, it's fine. We're going to do some fun stuff with it. You'll start to see we're going to make our feet here. Well, not make them, but we're going to ask our speakers to pick what team they're on. So yeah, it's gonna be just like a fun thing we're doing. So now as the countdown is on, we're starting to pump up our theme a little more because it's a little fun. Little fun to add to the fifth ever Fast Europa. This is like a fun kind of insider, faster thing of like you know, a quote or CEO said it's after Europa that we're now using as a theme for the next Faster Europa. So little insider baseball. But I do think the quote is true. So that all being said guys, how can folks get in touch with you if they want to participate in session of coming to London in less than two months?

Yeah, you can reach me on LinkedIn. Oh, sorry, I saw you unmute there, Brian. So you can reach me on LinkedIn, Waylon McGill or email Waylon. That's W A Y l o naster inc.com and I'm Brian.

You can get me@brianaster co.com Cestor co he's inc. I'm co. Don't ask questions. It's fine. And, and, or you can get me on LinkedIn. I'm, I'm there. I'm loud. Just type Brian Sasser. I will pop. That'll be the first thing you'll see.

So there you go as always. If you guys want to reach me. I'm a. Com. Basically, anything you say to Brian and Raylan will follow up against me, so that works, too. And thanks for watching. Hopefully it was a fun one. We could have a little fun with our Europa theme. And. Oh, we'll see you next week. We're announcing a digital event next week, which these guys already know about because I announced it to the internal team, but you. So you might see it on social media before Thursday, but we're going to formally announce it at the next sponsor webinar. Another digital event. Gonna be a good one. So, yeah, see you back here next week.

Bye, everyone.

Bye, everyone. Thank you.