SaaStr Insider Webinar: What's new with SaaStr Media

Now for Disaster Europa. It's also, I know, close to the Easter holiday and the day after our AI Day, which is next Wednesday, which you should sign up for if you haven't already. It's free. There's a lot of really great speakers and a lot of folks coming. And so today we wanted to chat about media and so I figured Waylon would come chat with media about at Saster with me since he has sold a lot of this lately. And so I thought you could share some of, some of, some of why people are motivated to get media now and then some of your learnings around it as we go. So yeah, let's talk media, shall we? So cool. I think a lot of you already know our in person and digital events like AI Day. As you probably know, all of this started with Zaster.com so we do have quite a bit of media opportunities that can get in front of our audience year round, some of which, you know, have now kind of limited availability just based on where other folks are sponsoring media. Lots of folks seem to be sponsoring media this year, even more so than last year. So we are, we're, we're seeing an increase in spend there. I know a lot of people are like they're cutting spend everywhere. I don't know, it seems to me that people are spending more in media. At least it's aster. So yeah, Waylon, I don't know if you have any insights as to why that might be, but.

Yeah, well, I think it's interesting, right, because obviously, you know, everything we sell really is to marketers and coming out of marketing budgets and where people are cutting back in general, we are seeing more media sold this year than last year. And I think a big part of it is one, it's a huge audience. Right. So Saster on site events are amazing and they're incredible roi and I think everybody, you know, if you've got the right audience there, it's a good spot to be. But you're still only talking to a small percentage of the overall Saster audience. And so much of the Saster audience is consuming the media. Right. Saster is really about thought leadership and so the podcast and the newsletters, Jason's publishing multiple posts per week and that's very high value content. That's really speaking to an executive level audience. He's not writing about sales tactics and three ways to Objection. Handle. It's all very much focused that executives, whether it's CEOs, go to market leaders. So it's a great audience. It's A big audience and you don't have a bunch of travel costs associated with it. Right. If overall there's executing an event, the sponsorship is part of the cost but there's also just the cost of getting people there to travel and all that sort of expense. So I think that some people maybe view it as a way to still connect with our audience in a meaningful way when they can't afford to go to event or to just increase the impact at the event. Right. Let people know you're there, have a call to action so that people actually know you're there on site and they know what to come talk to you about as well.

Yeah, no, I think really great insights there. Yeah, we've seen a lot of folks kind of ask us specifically for you know, the months before, during or after the annual Europa events that we have this year. So folks starting to get ahead of it. Right. You know, to Aylin's point, it is a good multi touch play as well. If you are one of our exhibiting sponsors or thinking about exhibiting a disaster. Great way to get in front of the audience. Right. And then I always like to say, you know, when it comes to our media, I do think it's one of the best deals in SaaS because it's a great way to tap into all of our audience. Right. Like we do get so many thousands upon thousands of people who come to the in person events in London and the Bay area, but we get many more people who are consuming, you know, our content on a daily basis. It's just, you know, scale and math. So yeah, lots of really great folks that have, you know, been in the database, in the database that are consuming, actively consuming Saster. Sasters content as we classify it here as media. Yeah, that encompasses all things including you know, saster.com, all of our newsletters which we'll get into. But yeah, we've got a really great audience across our digital media. So the audience breakdown here, you know, much, much like our in person events, more than half of our readers are at that VP level and above, you know, to Waylon's point it's, it speaks, speaks to the content that we're writing and that we're putting out on a daily basis from there. And so a lot of, you know, core people in sales, marketing, CS, a lot more CXOs and finance folks coming in. Any insights here Waylon, that you want to share specifically on media?

Well, I think the audience thing is really interesting and you know, for example Jason does a lot of these posts that are, you know, five interesting learnings from companies at, you know, 200 million, like Klaviyo at 100 million ARR. And stuff like that. And when you talk to these companies, what's interesting is, is those posts are getting passed around the executive level at these companies, like even at big public companies. So it's not just like a startup audience that you're getting there. You also are getting an enterprise audience because a lot of the content actually speaks to them and in their companies. And we see a lot of success outside of regular verticals where you might not have quite the same concentration on site. Like we do have people who come who are selling to VPs of product and they do very well. They, you know, they get one or two deals from the event and that's a big win for them. But there's going to be, you know, 10x20x the number of VPs of product that are seeing that in a newsletter on the podcast. And I'll say that especially the higher you go, a lot of people don't have as much time to read and they. But they listen to podcasts. Right. I think that one of the things that separates, you know, executives and founders and CEOs from others is that they're constantly learning. And podcasts, I think as a medium is something that really everybody appeals to that audience. So if you are trying to get in touch with that very senior level audience, the podcast is a great way to go because something they can consume while they're out for the run or, you know, in the shower, whatever it is, just trying to up their game.

Yep. Yeah, no, it's a great point. Right. It is digestible. I know a lot of the content we put out too. And speaking, you know, to the newsletters, which are responsible and the podcast as well as some, you know, the workshops and digital events, we do very, very timely for folks, right, that are looking to scale. They do hit, you know, again, it's a great way for, you know, these executive level decision makers to stay on their game. Right. And keep ahead of everything. We just did a workshop Wednesday, AMA with Jason yesterday on AI. There was like more than 100 people in the Zoom. There was like 3,000 folks on Twitter. Right. And that's just more of an impromptu thing we did yesterday. So, yeah, lots of folks really engage with us, right. To know what is topical and how to actually tactically implement a lot of the new strategies on efficiencies and AI. And so, yeah, we do get quite a good readership here, you know, to the Point of the newsletters and the podcast, right. It's consumable where we put, you know, the, the best and the top content into the newsletters. And people are reading them, right? They are consuming them. It's not just, you know, high level, kind of like fluff SEO pieces. Like, they are extremely tactical, right. Which, which helps with this kind of audience breakdown. So, so yeah, what do we mean when we say Sassers Media, right? So again, we're chatting about Sasser.com, all of our articles, our entities that go into our, that feed our newsletters really, and then the Sasser podcast. So Sasser.com again, it's been around for, you know, more than 10 years now. It's 12. 12, I think it's 12 years old in the summer. So, you know, that's, that's where the majority of our content and resources are either first published or launched or, you know, promoted heavily on lots of page views there on sasser.com I actually think it's higher than 2 million now. So, yeah, lots of readership to sasser.com, the podcast, you know, same as sort of, same sort of theory here. We do some of our best content onto the podcast in an audio format. We do actually test and try out a lot of this content before it makes it to the podcast. We only use the very, very best on the podcast in that audio format. And so, yeah, it's, it's one of the most listened to and downloaded podcasts in the world. So, yeah, really great audience there to break into. You know, I, I think some people ask us because we have three different newsletters, as you see here, like, kind of what are the core differentiators, like, what's recommended? And honestly, some of this is a little bit of a, I'll say it's a little bit of a chicken and egg situation because if you have your promotion, it's easier for us to make a recommendation on. You know, hey, you know, we think it's either the Weekly, the Daily, or the Insider that would help you get the most traction on whatever your specific call to action is. Some folks, for instance, just, you know, want to make sure they get their spot in the Weekly or the Daily in, you know, months, like September when we're having the annual, or June when we're having the Europa event. And so you could really, I've seen it go both ways. All the newsletters, again, very heavily read. They have different days of the week and frequencies there. But yeah, they're all, you know, so again, some of the very top content go into these. Whalen, anything you want to add here on kind of how you, how you explain it to folks, like kind of the difference. The differences in the benefits.

Yeah. So part of it is like priorities, so frequency, for example, like if you're looking for, like if you really feel like you need to get your, your piece in front of people a lot of times, then the Daily or the Insider is going to be, you know, your preference. The, the Insider comes out on LinkedIn. It's shared by Jason. There is like, you know, some great affiliation with Jason and his brand in addition to the Saster brand through that way. And you know, you might be in 8 to 12 Saster Insider editions per month. Right. So that's a lot of touch points. Similar to the Daily. You're going to get in front of people eight times the weekly it is once a week. But it's also our oldest and highest, probably highest, most senior level audience. And it's coming out on Sunday, which we know it really optimizes for that executive audience that during the week they maybe don't have time. They're too busy to be, you know, checking emails and reading newsletters Monday to Friday, but on Sunday they're catching up on their week and they're reading, you know, the best of the best content from the week in the Saster weekly. And then the other thing to consider is just, you know, what sort of form factor the advertisement is. Right. The Weekly and the Insider or, sorry, the Insider in particular, it's a very large ad format, so just kind of pretend depends on some different factors in terms of what you like to do. And then obviously availability. A lot of these decisions are people think that all of these are likely going to suit their needs and that's about, you know, where's the available stock inventory around something that I want to specifically be promoting and thought leadership. Again, being Saster is always what tends to perform the best.

Yeah, for sure. Yeah. And then, yeah, again to that point of, you know, these are more of our newsletter assets. We do have the digital events which we'll get into in a minute as well. But you know, those are, those are also great. Even though they are, you know, in real, they're more in real time. But they make it into the Daily, the Weekly, the Insider. So just wanted to call that out too. I think sometimes folks are like, oh, well, if I do something live or if I do something at annual or Europa, like it'll never make it into one of these. I'm like, no, we do publish all the content from the events and they make it into the newsletters. Just calling that out there. It does feed, they do feed one another, really. But yeah, the nice thing is like, you know, it's more like a, you know, it's a digital version of like a leaf behind or a takeaway. Like, you know, people go. We literally have seen in the numbers, like people will go back into their dailies, their weeklies, their insiders from like weeks and weeks and like months ago. So they do save them, you know, in their email. So. So yeah, it's, it's a nice kind of like takeaway there. So we'll kind of deep dive into the podcast. Obviously, the biggest difference here versus our other media is that this is a completely audio format. Right? So the podcast is great. It's extremely turnkey too. So I'll say like, you know, as many folks do like a landing page where they're like, you know, go to visit peno.com zester which is great. And that's what you out of, you know, the podcast. And that's what we highly suggest to everyone who's doing their ads. It is really, really easy because it's just a 15 second pre roll and then a post roll and we do everything else. Right. So you do have to make the landing page, but most of you probably already have one that you can clone and just give like a vanity URL, you know, that takes just a few minutes with your marketing team. And then coming up with the script is, you know, usually fairly quick. That's why, you know, we keep it to 15 seconds. That's kind of what we have found, keeps people engaged. But yeah, 15 seconds. You know, we've had some people to like send us stingers, which you can do. But yeah, it's 15 seconds, really easy to do. So, you know, you just write it out. We'll time it so you can just get it close. You don't have to worry about it being 15 seconds exactly. Just ballpark, 15 seconds. Again, love this because it's professionally voiced over and then edited into the podcast episode. We do kind of different flavors of the podcast, if you will. Most of it is our, like I said earlier, it's our very, very, very top content. So we put some of our videos and our most recent content from either Sast or Workshop Wednesdays or digital events through the ringer. We see what performs and then we put on the podcast, which is why it's not always synced up to like the day something goes live on session.com, it doesn't necessarily mean it's going live on the podcast that day because we want to make sure it performs. It's like the very best content makes it to the audio format of the pod. And honestly, we do it that way because, you know, it is an audio format. So, like, you don't get the slides with it. You don't get, you know, that same kind of like, visual presence you do on a full presentation or something like this. And so that's why we, we put those through the ringer and then we, we use the very best on the pod and we do sometimes do original content. So I know Jason has done just like original content for the podcast. Sam, who's our host of the CRO Confidential, you know, those are really made with the podcast in mind. And so we do a few episodes, you know, probably like a dozen or so episodes a year that are like, you know, podcast first episodes that we sprinkle in between some of our best and top performing content. But either way, right, like, you'll just know that like, you know, the podcasts are, are very. What do they used to call these, like, very best of hit, like, compilations that they used to do. But like, that's, that's the idea on the podcast, right? It's the very, very best of Sister. I should make it an album cover. But yeah, so it's the very, very best disaster. Our share of voice on the podcast, which is also often asked, you know, we are more than 50% US, which, you know, make sense with our community and viewership and then the next two countries, you know, the UK and EU being number two and then Canada being number three. So, yeah, kind of a global audience, but most of that, you know, are tech hubs and where folks are. So, you know, more than half folks listening in the US here. So, yeah, to Waylon's point, you know, great way to break out via the podcast. Super, super turnkey. You know, I don't know if it gets any more turnkey than this. Waylon, I know you've sold a few podcasts lately. Like, anything in particular you've seen, folks, you know, they want to promote on the podcast in an audio format maybe, versus like a, a more visual format in the newsletters.

So to be honest, I think the thing that's most interesting is who's interested in buying it, because I think that speaks to the audience. And where I've had a lot of success actually is reaching out directly to CEOs and they're interested in podcast advertising. Now, typically we're talking to marketers, but off a tip we got from someone, we thought, let's try reaching out to some CEOs. And that's been the most effective thing because this is what they're listening to. Right. And people are interested in investing budget where. Where they actually consume content themselves. Right. And so I think that that really speaks to the audience. And then the other thing is, yeah, they are tending to want to do this as something to build around an event in many cases. So they know that they're going to be on site. They want people primed and ready to speak to them, even if it's just the familiarity of hearing their name over and over for a few months. When you see that booth, you're going to stop. Right. So, you know, some of them are doing it as a standalone investment, some sort of experimentation, or they just. Budgets for audio advertising are going up. I think that the return there, people are finding is. Is a lot better than it is in some other channels that they're investing in.

Yeah.

And so we're seeing a lot of that and, and then bundling, of course, as well.

Yeah. Okay, great on the pod. Let's move on to our newsletters because there's three of these. Let's start with the Weekly. I say the weekly is our. Our is our classic Saster newsletter. It's the OG newsletter, if you will. It was the first one. I'm pretty sure it's the first one we did. Oh, no, I've been saying that like almost every week. And then I was like, is that true? I'm pretty sure it's the OG newsletter we start. I'm pretty sure we started with the Weekly and then went to the Daily because we needed it more than once a week. So, yeah, as Wayland mentioned at the kind of top of the hour here, the Weekly is our most popular newsletter. It goes up to actually now 100,000 plus SaaS, founders, CEOs and operators every Sunday. And honestly, every Sunday, this thing gets red. I can't even tell you. Like the, the. The app, the average open is between like 30 to 50% just given the Sunday and given what's at the top of the. The weekly, which I think is now pretty good. Like it used to be fairly good, and now I think it's pretty good with, you know how email marketing, open rates are kind of tanking. So people definitely opening and reading this one because it is our collection of the top news of the week. We also do, like top tweets, top podcasts, Top video of the week. So again, it's our weekly best hits for semester. So again, a lot of eyeballs here. You know, sometimes people will miss an addition of the Daily or two, but they, they kind of know that they've got the weekly to fall back on and read. This is cool. You know, it is a. We try to do more, no more than two ads in the weekly every week to our core audience. Again, this is such an engaged group of founders, CEOs and you know, revenue leaders that are reading this thing. We've seen some really great, you know, click through rates for folks that are doing things. Like I've seen folks and I actually, I'll call this out because I feel like we get this question a lot. I've seen folks promote their events. I think sometimes people are like, oh, I can't promote my event on Sasper. Cause Sastra has its own event. We do have her own event. But like, you know, I'm not saying we would, we, we would say that, you know, hey, you know, you can, you can advertise in August right before the annual or May right before, you know, the Europa event. But there are times of the year like now like Stripe is doing, you know, a sponsorship of the weekly for their Stripe sessions that is coming up next month. Right. So I'm like, it's not that we don't also, we can't also promote your event. I think we do get that question a bit. Doesn't have to be in person. You know, Stripes happens to be in person next month. And so they're doing the Weekly, but also the Insider to drive, to drive people to the event. Right. Because you know, they're like, well, Sasser has a track record of driving people to events. So yeah, not to say that it's exclusive. You know, you can promote your own, you can promote your own in person event. We've seen people promote their own digital events. We've seen folks promote live webinars or live webinar series that they have upcoming. Lots of folks have done ebooks on the Weekly and a lot of folks have done like special offers. I would say like those kind of four categories work the best, right? If you have some sort of special offer or like, and I would say even to something that's fallen into that, like some of this has been like new, new reports that people are putting out. Not really case studies. Right. Like case studies, there's a time and place for them. I don't think it's the weekly, but really like new research. Right. New Findings. Those have done fairly well in the Weekly too. If you've got like any sort of new information. Right. For our audience that they should be consuming. Those have all worked really well in the Weekly. Anything to add here, Wayland, on the. On Sunday Weekly?

No, I think the thought leadership thing, just double down on that because like when people are opening the Sasser Weekly, right, They're opening it up, they've got time to actually read. Right, right. It's not like in the hecticness of between meetings, you're checking out an article in something. And so thought leadership tends to perform really well. If you put out some sort of, you know, new research and things like that, I think those things are really great options because it speaks to the audience at a time when they actually have the time to consume it. How many times you like, download some sort of of, you know, white paper or research and you're busy at the time, so you just never actually get back to reading it. And that's something that I think the Weekly is really great for.

Yeah, no great call out there. Just some samples here of like what the ads look like. You know, they're kind of like skinny billboard style 1. We have seen people do like gifs and videos here too. All of that works really well if you're, you know, you're falling into one of those categories we just mentioned. Okay, so let's talk about the Daily. The Daily is actually are, I would say, the one that sells out the most because people like the frequency of the Daily. It goes. It goes out not every day, but it comes out three times a week. So it's, you know, Tuesday, Thursday, Saturdays. So yeah, the Daily is. Is really great because you get one, you get kind of a bigger style ad which I'll show you next, which people slip to it now, which people really like. Right. You get a bigger ad, you do get more frequency, but again the. The readership is slightly lower. And so that's where we kind of even out, you know, the Daily versus the Weekly. This has a slightly fewer subs. Again, not. Not that much fewer. But it does have fewer subscribers. And so, you know, due to its frequency, we do bigger, like we call them like Billboard typical style ads here. Again, lots of folks have done videos, gifs, whatever, gifs, however you want to say it to promote. Again, very similar things here. I think people have done more like timely things in the Daily. Right. Because it's. Because the frequency is going out every other day. You can kind of test and play around with different things. So lots of top of funnel things people have done here. Both of these examples on this are ebooks. Ebooks, I would say perform the best on the daily. Not so you can't do other things and we've seen other things perform. But I would say ebooks are always the top performer on the daily. So if you've got an ebook or something like that, definitely consider the daily. Right. It's an easy thing for folks to download again because this is going out three times a week. You know, with the ads kind of rotated. High chance that you know at least one time during that week that someone's going to take an action on it. Let's go into the last one for the newsletters at least. So our last format of newsletter is the Insider. Listen, I've, I've said this before, but in case you're new here, I'll say it again. The Insider is great because it's, it reaches people on LinkedIn and as everyone probably knows, everyone else is always on LinkedIn. But it's great because it actually hits their LinkedIn. Not only does it hit their LinkedIn feed, right? So they're going to see it in a much different place than they would our daily or weekly in their inbox. It also goes to their inbox, right. If they're, if they're subscribed to it. So it will send them a email, right. From. Because this is also author from Jason's account. It's like an email from Jason to their inbox and it goes to the, you know, I don't, again, I don't know anyone on planet Earth who signed up for LinkedIn with their work email. So this is usually hitting their personal email inbox, which I think is pretty great. Right. And you're also again, to Waylon's point, about like time and consumption. Like they're already on LinkedIn. They're already spending a lot of time there. This is a way to go to where they are, right. Versus trying to get them to come to you. So you're going to where they are. They're already on LinkedIn. We do the same big billboard type of ads on the Insider. And the content of the Insider is actually like our, similar to the podcast, but not in an audio format. We did like the very best faster content on the Insider. So it's super topical. You know, these are things where again, we'll take some of the top things that performed in the weekly and the daily and then put them into the Insider, kind of throw it through the gauntlet and then put it into the Insider. Right. Because a lot of LinkedIn is conversations based and so a lot of this has to be, you know, very, some of our very best, like topical things. Right on. Like very timely advice. Yeah. Waylon, what have I missed on the Insider? I know it's great for LinkedIn and the personal email, but what else?

Yeah, I think the, I think audience, you're thinking like this is going to be where you're going to want to advertise to Personas that, you know, spend a lot of time on LinkedIn. Right. So if, you know, if it is a finance sort of, you know, offer that you have, you might be better off with the weekly or the daily. Right. But if you're selling something to marketing, to sales, you know, recruitment, like if you're selling to those Personas that spend a lot of time on LinkedIn, I think it's the best spot. And then you're getting some social application as well.

Yep, yep. That's a really great call out point here. Let's see what else is in here. Okay, that comes to the end of our formula one. I will say the other thing we've added is. And I'll just flip to it. Let me see if I can get my screen share to work. This way we want it to is. I know we've talked about Workshop Wednesdays. This is something where we're gonna, we're gonna start opening up slots and advertising onto Workshop Wednesdays. We did some of it last year around the events that worked fairly well. So this is something we'll probably start to open up for sponsors just because we've had folks asking for it and we have seen a lot of really Workshop Wednesday, which was meant to be Workshop Wednesday but now that it's turned into a cor offering that we do and something we do literally every Wednesday. Yeah, I think we're going to start to open this up for folks. It'll probably be very similar. Like, you know, it's an audio, it's a, it's an audio ad during. Right. Because you know, it's all live. So we would say the ad, that's how we've done it previously. And then it's a image based ad in the email that goes out to folks promoting Workshop Wednesday. So, so yeah, Workshop Wednesdays have been really cool. If you've missed any of them, there was a really great one yesterday you should catch up on was super engaged. Lots of, lots of debate in the chat about AI really. I'm very interested to see what people will say next Wednesday. During AI Day, I'm like, a lot of hot takes there, so I'm sure it'll be a little spicy, but, yeah, all good. So, yeah, Workshop Wednesdays. This has, I think, over 4,000 people now sign up for Workshop Wednesdays. We started this. I can't even remember what, sometime in 2023. But, yeah, I think there's over, like 4,000 people that are now on the weekly distribution just for Workshop Wednesdays. You know, we get new people signing up literally every week. We do get, you know, a lot of new folks are coming to Saster in the community via Workshop Wednesdays. Right. Because it's a really great tactical thing that we're doing. Really. It was based off the workshops that we do in person at the annual Europa, but just in a digital format. So it's all meeting style. It's all like Q and A driven. Right. Super engaging to get in front of those folks. So, yeah, Workshop Wednesday also coming up on the horizon. So just wanted to tease that out. Waylon, I know you've gone to a lot of our workshops now. Yeah. Any quick hot takes on Workshop Wednesday?

Yeah, so there's something that, like, I talk to a lot of founders and I always recommend they sign up because a lot of founders and execs, they want to be part of the Sasser community. And like, reading the articles and commenting on stuff on LinkedIn is definitely a way to do it, but, you know, nothing really beats face to face. And then second of that is, you know, on a zoom. And so it's a great way to. To become a more active participant in the Saster community. And again, it's a fairly senior audience. It skews, I would say, towards founders and GTM execs, just like everything else. But it's tactical sessions that you just are able to go deeper than you can in other formats, typically. And also you see some of the same faces week by week. So it's a really great opportunity, not just from a sponsor perspective. And that's actually news to me. I'm excited about that. But it's one of the best ways, maybe the best way to engage with community on a consistent basis.

Yep. All right, so even though Thursday will wrap on Workshop Wednesday, any final thoughts on just like, you know, our media as a whole?

Well, I was going to say final thoughts. AI Day next week.

AI Day.

Like additional plug.

Pull it up.

Obviously, there's no sponsorship opportunities available at this point. They sold out. But some really great sessions. I'm really excited. The attendance is already looking really strong. And there's you know, some pretty exciting tactical sessions that I think people are going to be excited about and like you said, some hot takes that are going to you know, be food for thought and create some conversations afterwards.

Yeah, I mean we already had again a fairly spicy chat. Very engaging yesterday again to Wayland's point. Right on, on, on the upcoming workshop Wednesday sponsorship is like, you know, people are engaging with one another in that format. Right? They are, you know and they're all adding each other. I see them all at each other on like LinkedIn after like they are fairly engaged which is quite cool. But yeah. So final thoughts here. We do have AI day next Wednesday or you could call it a long workshop Wednesday. Which one came first? But yeah, so very excited for this next Wednesday. It's gonna be, it's starting off in the morning 8:30. I know it's, it's early on the, on the west coast but you know it's already 3:30 in London so just keep that in mind. International audience. We've been doing a lot of these 8am or earlier calls with London just on the prep for Europa. So yeah, we're starting at 8:30 kicking off with Jen Tejada and Jason. So that'll be a great kickoff on how Pagerduty is thinking about generative AI. You know we have some of the heavy hitters here that have been doing AI for a very long time just you know, talking about what's real and what's not. IBM, Cisco, Dial Pad just came on Alex Kyle, you know who's a really great investor in in venture and in AI. I think his session is one of the top three right now on like you know, the key to success in generative AI. So that'll be a really good one. I know he was super popular annual as well Prismatic. I've seen these slides. These look pretty good, right? How to use your product integration to enhance AI. And I do think too a lot of folks yesterday were asking us like how to actually integrate using AI. So go to this one. If you were one of those folks asking that question due who was at Sastry annual on a panel is now going to come back and do his own session which I think will be really great. He was a really standout kind of speaker and expert on AI especially in the enterprise. Right. Like the contextual AI sells basically all just to enterprise. So if you're thinking about it or you know something that is top of mind for your C suite, go to that one. He's very expert level on this because they've been doing it right. Like, they've been doing it for years. So we brought back an expert who's been in the trenches. Customer IO. You know, this one is very gtm, focused on getting marketing, engineering, and product on the same page using AI. Shopify. That's an exciting one, right? Like, we've done some stuff because, you know, Shopify is kind of on the periphery of SaaS and cloud. But always a good case study to learn from. That's why we. We write it up a lot. So, yeah, Shopify head of AI is going to chat with us about, you know, what's practical across sales and product. Again, super good, good user case there to learn from. We'll end the day with Runway. This one I am very excited about. I know Siki is like a great thought leader in AI. His slides are amazing. I've seen them. They're very, very. I was like, oh, even I've learned a few things on AI, so no, that'll be a good one. It's literally how everyone in your company can use AI today. Like, literally right now. So super tactical one that will end the day on. If you haven't signed up, it's literally free. So what are you waiting for? Just go to sastraai.com or/saster, AI. Literally either of them work hit us there. Waylon and I will be there next week, so we hope to see you there. And thanks for joining our insider today. Hey, guys. Bye, everyone.