SaaStr Insider: Weekly Sponsor Webinar Series August 3rd

Back in New York City today.

Hold on. The stream is starting.

That's fine.

It's starting to record. Just in case. Okay, we're good. We can let people in.

Do it.

Starting. It's start. Oh, wait. Start webinar. It like disappeared because I started streaming.

I know, I know. I saw it disappear. Maya too.

I couldn't find.

Like I said, no second screen for me today.

It's hard on a single. Yeah.

Yeah, it is.

It's really tough. Hello, everyone.

Here they come.

Welcome to that weekly Insider sponsor webinar series. I'm Amelia. We'll get started in a second. I'm the SVP and GM here. I think everyone else knows Brian.

Hello, Brian. I think you all know me at this point anyway. You either know me as the VP of sales here or as the guy with the big, loud, annoying voice. Either way, we're good with whatever one you want to go with.

Probably.

Right.

Either way, you know, if you're ever looking for Brian on site at Annual, you'll just follow his voice.

Yeah, yeah. I'm either in a golf cart on a scooter or just really, really flipping loud. Yeah, one of. One of the three. It'll be. It'll be easy to pick out. Yeah, for certain.

Well, thanks, everyone, for joining us. There's a bunch of you on. There is. We're going to try and keep this quick. We've got a few reminders and then a few things that you guys asked for last week that you wanted us to share. So we'll go over those. And as always, if you have any questions, drop it into the chat or the Q and A. Either one works. And we'll do questions mostly at the end because sometimes people ask the same question a lot since you can't see the other people's questions. And any and all questions are welcome. Of course, we do record these. We're actually going to try and livestream this one so that we can send you the recording faster and throw it on the Saspher YouTube channel. And we also will send the slides. So anything else you want to say before we start, Brian?

I think that there'll be a couple of things I'll go over as well in terms of some items that, believe it or not, are still available in our ancillary list. I should say that they're surprisingly available. So there's some opportunity here today for the lucky brand that wants to take it. So we can talk through that as well.

Cool. All right, let's do it. Sorry, I'm like, is it going okay, yeah, yeah. If you need to reach any of us, these are our emails.

Very simple event detail, in case you didn't know or you thought we were at the Javits center in New York City. We're not. We're in San Mateo County Event Center, San Mateo, California. Bad jokes from Brian. This address, though, probably good to know because your Uber is going to want to find. Find it. So just putting that out there. If you're not taking a shuttle from the hotel, that is. Okay. So sponsor booths. Many of you, in fact, most of you were really great with getting the initial graphic submissions in. So thank you to those that did it. There were like, last year, I felt like we were like, we were like, oh, my God, I don't know if we're going to get this in this year. It was like everyone was like coming in and there was communication. It was really a beautiful thing, I got to say.

There was. Yeah, there was a lot. But yes. So this just serves as a reminder for those, the few of you who maybe have not submitted your booth graphics, knowing they were going to be late. Just confirming. We still do need those graphics, even if they are late. We do need them if possible. I think last week we needed them today. So if you've not submitted yet, you do absolutely need to try and submit that by the end of the day with the late fee. Unless you know you're one of the five people who know otherwise. But yes, if you've not already submitted, you. We do need those today. Pushing it, but, like, really no later than Friday so that we can really get it to the printer and get proofs for those who have submitted, which is the majority of you who've already submitted. Our team is working on proofs. So what that means is they're going to take your artwork that you sent, make sure it's all hunky dory. Some of you, I know, like, we didn't like, link all the files in the artwork. That's fine. So we've been going back to some folks if, like, other additional information or artwork is needed. And then this week, what our team is doing is starting to turn around proof. So they're going to take your artwork, lay it out on how it will look on the booth, and then they'll start sending it back to you next week so that you could say, yes, that looks great, or, no, that actually doesn't look the way I want it to. And then you can do one last round of changes. And then for that, everything in that last round of changes will need to be done by that Friday. I think it's Friday, August 12th. Yes, Friday, Friday, August 12th at 5pm Pacific.

Content.

A lot of you have content yesterday. Yeah.

And so. Okay, so content, just a few like things. Right. Some of you did an awesome, many of you did an awesome job keeping within our editorial guidelines as well as our really detailed notes that we've sent back. Thank you for that very, very much. Some of you also got notes back that were like needed some edits and revisions. Just as a reminder, it's very important when we're doing our content that it's not a commercial. It is a thought leadership topic that is really focused on founders. Like how are you helping this community? What's something that's strategic and tactically you can take away? I know this, this feedback came back to some of the sessions. It might have been overlooked or missed or however, it's fine. But if you're having confusion or concern about content based upon maybe feedback that you received, my only request is that you just reach out to the sales team. We will jump on a call with you. We will help you, we will talk to you and we can talk through different suggestions we can have to help it get, you know, improved. So that, that would be my first, my first ask Amelia for you.

Yeah, that's a good reminder. I think, I think some folks have either changed around topics between, you know, original submission and now just know that we do notice you change the title on the deck you're submitting versus like what we've agreed to as like the topic. Not to say that changes can't be made, but if it's 100% off course, then we're probably going to ask you to revert. All content does get reviewed. So we are literally reviewing all these submissions right now. It's highly important if you have not submitted your outline or slides yet that you do so ASAP since it was due yesterday, so that we can start that content process of reviewal. Usually there are guidelines or revisions or reminders that we will give each and every one of you that has content. So it's super important if you haven't yet that you get that in already. Slides are mandatory for all sessions. I know some of you only have 10 minutes. Trust me, it helps when as an attendee you're watching a lot of these 10 minute sessions back to back to have slides, to remember who said what, etc. So you do need to have slides. It does need to be succinct. We do have timers on stage. We Record all this content and there is in front of a live, not studio audience, but a live soundstra audience. So yeah, you know, this is going to be in front of live people, not just on a zoom like this. So all important things to keep in mind as you're truing up your content submissions there.

I will also say we are getting a few sponsors reaching out, asking if there are speaking sessions still available for grabs. There are no longer speaking sessions up for grabs. Unfortunately, we are closed out of speaking opportunities for this event. That said, we are going to have a massively exciting and large and amazing brain date section which, you know, I know we're probably going to go over more later on this slide deck, but brain dates, everyone can do them, so do them. They're fun and they're. They're definitely a way to bring content into more of like a networking scenario, a ground table conversation of fun. So that would be, that would be something to think on for sure. Okay.

Okay.

Register your team. Have not registered your team. Please register your team. Quick slide here. But obviously you all should have received an email from us with your sponsor code to go and get your sponsor tickets, which then allows you to register your team for sponsor passes. So please be good sponsors. I'm saying the word sponsor as much as I can, but please, please, please register your team. You can, you can do it. You can do this. It's important to do this because part of it, what we're doing is we're sending out attendee emails and a lot of them have. And when you're not registered, you're not getting the attendee emails. And then we're doing, trying to do double the work and making sure you're getting the messages that you're missing by not being on the attendee emails. Please, please, please, please, please, please register your team. It's going to make everything easier, I promise. Many of you have done this, many of you haven't. Please register your team. It shouldn't take more.

Sorry, no, it should go quick. Like once you put in one person, you can like, like reuse the data if you need to. If like this is the same, you know, and like swap out titles, swap out whatever. So it has like all the address information in one. It's quick. We do need you to register your team by August 17th. When we did an audit yesterday, the majority of you had not registered your team. So if you do one thing today, it's register your team for Saster Annual. This is really important for a number of reasons since we are within 40 days of faster annual. This is when our registration team goes through and starts auditing tickets, meaning they're going through all the sponsor codes to see who's registered, who hasn't. Some of you might have a weird promo code where like you got a free code from either the AES before you know you have had your own promo code or you got a ticket through something else here at Faster. At the end of the day, you all need sponsor passes because you're a sponsoring company of the annual. And so for our team to ensure that your badges print correctly, we need your information in the system. So right now we are starting our audits. The biggest flag from our team was that many of you are missing. So we do need to get you in the system so that we can do our part to make sure you have a smooth on site registration. So that includes everything in health and safety. That includes making sure you know you have the right folks registered. There's no typos on the badges, everything is crisp and clear so that when you come on site for Sastra annual, it'll be a smooth and easy breezy process of this is my name, it's my company, it's my id and then we get your badge. It's a little hard for us to do that if we don't know who's attending. So you absolutely need to register your team by Wednesday, August 17th.

Let's do it. Okay. Invite your customers. Okay, I'm getting messages now from people saying, hey Bry, just guess What, I got 10 people that want to come. Can you issue them their tickets? So first off, if you have a Google sheet from us that has a first name column, last name column, company title, email and country column and you filled that out, that's going to be the easiest way for us to just tag our registration team and get them to issue tickets. If you don't have one of these fancy sheets, I give you two options. Option one is to email sponsor success@sastorink.com and we will issue you one. Option two is to email sponsor successaster inc.com with those fields, those people and those fields. First name, last name, company title, email. If you can do that, we will get it done for you 100% processed. Send them out. There's nothing else you need to do other than just to pass along the info of saying these interested people want to come. So yes, yes, yes, please do this. It is, it is important for the brands that have done this. Thank you. I'm excited several of you reached out to me because you're excited about closing deals on site. And from our case study, we know that those that are going to bring customers and prospects on site, you're going to close business on site. You're definitely going to close business on site. It's, it's. Anyway, that's, that's why we're doing this. We want to help you guys elevate the value of your sponsorship. So 10 per. If you're a platinum or above. You got more. It's part of the perks of being a platinum. But that was at a Fields first, last company title email country. If you get those to us.

Yeah. For those who maybe have filled. I think there's a few questions from those who filled out in between our uploads. We do upload these every Friday. So if you like Friday morning. So if you filled out your sheet that Brian's talking about in like over the weekend, last Friday afternoon, yesterday, this morning, those customers have not been ticketed yet. They will be ticketed on Thursday night or Friday morning of this week when our registration team can go through QC them and then issue the tickets. So you can safely tell your customers they'll have their tickets in hand by Friday night. Because we look to it before Friday evening. If for some reason they don't have it by then, then just tag us in your sheets that you have. We've been going through and highlighting them as blue. So if you've added new people and you see like a weird blue highlight on your sheet, the people above the blue line means they were ticketed. The people below the blue line means they haven't been ticketed yet. So we do go through and highlight them once they've been ticketed off.

Rock and roll. I am getting a consistent note in here of people not getting the recording to this. By the way, you all hear the recording of this. We actually are live streaming on YouTube and additionally it is on YouTube. If you go to our YouTube channel, you should be able to find not only you'll find this week's, but you'll find last week's recordings. Well, they're on YouTube. Sorry, I just keep seeing the question come up. So I wanted to answer it quick. It's neither here nor there, so I apologize that I'm doing it out of order here. Okay. So we went through this. Design assets.

Oh, yeah. So this is one thing. I wanted to call out the sponsors. So as you guys are ramping up and we're getting closer to show, I know many of you are starting your own promotions. Whether it's email, social media, customer marketing, etc. Just reaching out to prospects who are in the Bay Area or possibly attending Saster Annual. There are a bunch of assets here you can use so that you don't have to like go bug your design team to make specific assets for Saster Annual. So everyone has a sponsor card. If you click that folder after this webinar, maybe we can drop it into the chat too. I'll try and drop it in the chat while we talk. Everyone has a set of sponsored cards that has your logo on them. So they're really good assets to use. You can use them again wherever you need. If you have a. If you have already secured content, then you will also have a speaker card for your speaker and that will be in the one that's labeled speaker cards there. So I just dropped into the chat for everyone the sponsor cards there so that you can use them and then I will drop into the chat the speaker cards that you can use if you have a speaker who is speaking at Master Annual as well. So there's those. I know this is not clickable in real time via the so drop that into the chat there. You all registering. You may have forgotten that you also have a discount code to use for Sastranial on top of the 10 free tickets that you're getting. So if you want to do like a more wider promotion to your your base, you can using your codes. We've seen a lot of people ramp this up in the Last sort of 45 days or so the annual which is now. So you do all have that code. If you forgot what it was, just ask us and let us know. We'll get it to you. But yeah, you do have those codes to use. You've got some assets there to use to help your promotions leading up to annual.

Not mean to advance the slide.

So I apologize. Great, let's do it. So last week a bunch of you were asking us about swag. So one thing we typically haven't done, pretty sure. But we're going to give you a little peek here at what the Saster swag is going to be because I think a lot of the questions were like, well what is Saster giving people? So that will give people the same things. So our swag only like there's some new things and some like old faves. So first we do do different T shirts. So these are the soft shirts. You see there's a 10 years one because we are celebrating 10 years of Saster. There's a cute Saster is my peeps, which we've kind of worked into the. We did this at Europa and they were gone like the first day. So we're doing them at annual. And then there's our classic like mock up Saster logo. This is what we give to attendees. We don't give them all of these things. How we do it is we have a system called Sasserbucks. Basically when you pick up your badge, you get a Sasserbuck for a denomination of $10. And then if you do different activities, you can earn more. So Everybody starts with 10 and like all the items are basically 10. So basically you can pick one item and then if you do like extra things, then you can pick extra swag items. That's how we do our swag store. This is the swag that's available to attendees in the Swag store as a sponsor. When you register, you do also get faster bucks. So if you're like, oh, I've been waiting to get one of these faster water bottles, because my team last year came back with a faster water bottle, you are not exempt from getting faster bucks. So yeah, when you register, they'll give you your faster bucks, same as everyone else, which you can redeem in the Swag store as a sponsor. You can still do the other activities that attendees can do to earn more faster bucks, which is typically like going on a brain dates or doing some of the networking stuff. So you can do those or more faster bucks and get more faster swag if you're like, I really like whatever these plushy things are. So. So yeah, we've got like three different T shirts. The water bottles are always a hit. These are a fave. These are sponsored by Airbase. We are adding some bags actually to this. So we are doing a, like a, like a drawstring, like kind of swag bag that we're adding to the mix. If you're thinking of doing like tote bags, we have those as well. They're just not pictured here. We're doing socks. I know a lot of people like the socks. Those are like different sponsors do the socks. That like big hexagon thing that's on the right is like a stress ball but in the shape of disaster because sometimes you get a little stressful on site. So then, yeah, anyway, the two left kind of like Hexis as we call them, which is sort of our unofficial mascot. The top one is a plush, so he's just like a fun plushie thing. The bottom one is actually a dog toy version of the plushie so for all you pet parents, it has a squeaker inside which will either drive you crazy for a couple days until your dog breaks it, like mine probably would. It's a fun kind of masturbating thing which you know your dog can use. And then if it inevitable when it inevitably breaks, he will have had a good time and a. He'll know that they thought you thought of your pet while you're in semester. Yeah, that's. That's our swag so that you have an understanding of what we're giving away to attendees. So then different swag ideas and then Brian will chime in as well. So this loving giraffe that's on the left hand side, this girl does not work for Giraffe, which is why I chose Soto. I forgot she was a part of like another sponsor. I'm sorry if you're on this webinar and I forgot your name, but these giraffes that giraffe did were everywhere. Yeah, everywhere. They're in a bunch of photos. Like a bunch of our photos. Like we can't get rid of them at one point.

Cash. Cash had one on stage with them last year.

Yeah, I love that our big party band had a giraffe on stage and they were like, okay, yeah, it's just a thought provoker of like. I'm not saying everyone should go into a plushie of whatever mascot or animal you may have in the wilderness of your company. It's just a. It's just an idea to do something that is unique for Giraffe. Right? It sounds like giraffe. So giraffe. It's part of their logo. These were everywhere. People were looking for these giraffes. So it's kind of a fun thing that they did. We kind of do something similar with our hexi mascot who roams around the campus and is obviously on some of our swag and a lot of our signage. And so it's just a thought of like, if you're thinking of doing swag, obviously unique is good because it'll be unique to your brand. People do multiple things, right? It doesn't have to be apparel. I think a lot of times people are like, we're going to do the shirts, which like, you know, this expense by one shirts are great. Their CEO wore it on stage. Their bootstrap had it like, it was a cool nod. Now they felt like full photos with like their shirts. But everyone does shirts. So, like, the more unique you can be, the better it does not need to be a payroll. Right? Like, they did these custom branded giraffes. The unicorn that I have in the second photo, like, Microsoft brought little versions of like, this unicorn costume that they had that they were giving away. So, like, again, something unique that's more for you that people are like, oh, okay, like, this is something I would only get from you. Tends to have more longevity of swag. I also threw in a photo of what Calendly did for some of, like, our VIPs. They did these really cool duffel bags. They did the water bottles. They did sunglasses, which a bunch of people, a lot of the speakers actually used. And then like, these cool, like, campfire mugs, which again, like, campfire mugs are great because they're not going to break on people's way back. Like, when, if you're thinking of doing a mug, campfire mugs, like, those are great because they're like aluminum, so they're not gonna. They're not glass. They're not gonna break in someone's bag on the way back. Like, it's a nice to have mug. Obviously, people use the mugs when they're on other meetings. Like, just thinking of swag that maybe has a little bit more longevity than like, okay, I'm gonna give people a teacher. And, like, they're gonna maybe use it on their peloton or maybe they're gonna use it when they run errands on Saturday. And that's sort of it. Like, not to say that we don't do shirts. And obviously I just showed you guys our shirts. And like, people really love rocking the Zaster logo. People love rocking shirts that, you know, are not just like a logo, but like something that's has like a tagline. I know Brian has a bunch of like, sales loft shirts that he's constantly in on taster call. So, yeah, like, doing something that's maybe a play or throw and making it more unique of like a tagline or something so that people don't, you know, just take your swag and then not need it after the show when they get home. And they're like, well, I actually didn't need this. Thinking about something that will have more of a shelf life, if you will.

I mean, I do wear my fair share of.

Shockingly, you're not wearing one today.

I wear my fair share of swag, I will say. I mean, I don't know how it fits in anyone's plans, but I'm a medium. But that said. So we. That we have, we have, we have. We get a lot of really cool, like, Creative minds that you all have on your teams that ask us questions that are awesome and, and like everything from mascots to break dancers to I've seen it all. And as long as you're incorporating it into something, the middle picture is actually of a breakdancer. Microsoft had a part of their activation last year.

Yeah. As part of their unicorn ye.

And they were like, can we do this? But their, their swag item that they gave out were stuffed unicorns. Like large, oversized stuffed unicorns.

Yeah.

Like, so it mapped in. Right. I think that is if you, if you're making the ask and you're, you're, you know, it's okay to take a slight risk so long as we're involved in it. Please. But yes, swag. Swag can make or break your show because if you have great swag, you'll attract great eyes and attention and you want to be that booth.

So, yeah.

So we have a little list here of swag ideas. Again, just so you're all on the same page. This is live streamed and on YouTube. You can play this back and stop the call the recording here and use this list as like, you know, brainstorming list.

You can. Yeah. I think to our point, again, anything unique, custom branded to you has a bit like, it goes a little bit more viral on site, I will say, amongst attendees. Like, other people will obviously see that and be like, where did you get that? And they will flock to your booth. I've seen people do like raffles at their booth of like, you know, come back at 2 o'. Clock. Here's your ticket. We're gonna raffle off AirPods. We're gonna raffle off an Airbnb gift card, a trip to Hawaii, a trip to your headquarters. Well, maybe not a church here headquarters, but a peloton. Yeah, yeah, yeah.

It's, it's, it's doable. Actually. The peloton raffle, for those that haven't thought of doing that yet, it's probably a solid one because you can ship it anywhere in the world. You don't have to have it on site.

So we're good peloton fans, clearly. We'll shut up now. Wait, go back real quick.

Okay, going back.

Sorry. So, yeah, anything unique, custom branded. Like, again, if you're like, dude, I don't have time to get something unique and custom branded. Fabricated. Yes. To Brian's point, we've seen people do like kind of big ticket raffles. We've seen people do like kind of spin to wins in their booth. We've seen Them do like, like different tickets or different activities, like take a meeting and get, you know, X, Y, Z, big thing. So yeah, anything unique is obviously can create a little bit of like morality. As you've seen in the photos I just showed you, giraffes are everywhere. Staffer Annual is just as a reminder in general, Sastra Annual is both outdoor and indoor. So for those who are new here, it is outside and inside. So some of the things people did last year that were super popular on site were like things that are layerable or for the outside. Right. Like sunglasses and umbrella for the sun. I think I saw people do like frisbees and like beach balls and like again a lot of like visors. Hats. Hats went really fast last year. Especially like the really cool like tagline tabs. Like I think they were gone day one. It is Bay Area, so don't forget like sometimes in the mornings it starts really cold and then gets pretty warm by the time it's 2 o'. Clock. So you know, layers, all that stuff works. Non fragile items. So again, don't do like a glass mug. It'll break you if you do a glass mug. I've seen people do it like in a box. Just know that is bulky for people to take home. And like there are a lot of sponsors. We have a big expo hall. There's after swag. There's a lot of swag happening. So be mindful a little bit of people's how much space you're taking up in their life with your swag. It cannot be food related unless you already otherwise have permission from us. So there are a bunch of people doing food related giveaways who've gone through us. But if you haven't yet, it's. So what I mean by non food related is like you can't just like bring in your own caterer and be like I'm gonna give everyone a sandwich. And that's not allowed for a lot of health. So don't do that if it's handheld or my simple rule is like if you can hold it in your hand and it's like, you know those branded M and M bags that they, they wrap, they ship. It's like you know, self contained. Um, especially because with still, you know, coming out of the COVID era, personal like individually wrapped small things, handheld in the shape of your hand is fine. I've seen people do like the branded like sugar feno, like bento boxes. Those are fine. Those you can hold. That's not like a food that you're Serving out to people. So that's what I mean by non food related there. Some sponsors throughout the years have remembered the fact that everyone does get a badge and a lanyard. So if you want to get people to put something on their badge, put something on their lanyard, spice it up somehow, everyone does get one. So it's something sponsors have thought about and some people have played with that. You can make an activation. Again, just ask us if there is space within your booth to do something like this. I think some of you are already doing this. I think I have someone springing like a custom like airbrushed hat thing, which is kind of cool because again, the half went fast.

I'll probably that booth at some point. Yep.

Yeah, probably last year one of the folks brought like a T shirt press so they could do. I think it was so bluff a feature like on demand with whatever you chose. Which was fun because it was interactive. Right. Making an activation. I've seen people do money machines where it's like different swag items. So like when they pick the money, like that's what you win. Quantity. Yeah, go ahead.

The new hot thing in hats, by the way, I'm a hat guy. The new hot thing in hats is melon. The melon hat. And that's me. L I n. They're actually nice. They're like $100 hats. These are nice hats, but they're really. They're waterproof, they float. They're like if you're an outdoors person. This is a type of hat they make a winter version. I'm just putting it out there.

Whoever got on the subject of hats, I'm going to say there were not enough bucket hats last year. Annual. And you all know that's a vibe. So. So bucket hats. I'm here for it. Quantities and sizes. We've got a lot of questions about this. So quantities and sizes. And then we'll go through the rest and then we'll get to shipping. Listen, not everyone can do a thousand big ticket items because it will bust their marketing budget at faster annual. Obviously work within your budget. There are different things you can do to, you know, limit the quantity that you want to bring for VIP items. If you do something that is apparel, recommend doing all sizes across the board. We try and like at Sasser, like all of our swag is more unisex so that you know any gender, etc. So we can't give you the perfect quantity to bring to annual. I will say there are some sponsors who have run out when they're at annual, there are some sponsors who have a lot to ship back. It just depends on what you're trying to do with it and how you're giving it away. So, like, if you're doing more of a raffle and like you know what times you're going to do it, then you probably know your quantities that you need. If you're doing more of like smaller branded items like sunglasses and hats, you could probably bring anywhere between 500 or less of those. If you want to bring more, obviously you can. But again, keep in mind, like other, other people are doing swag. If you think it's going to go really viral, then great. Also keep in mind like you are going to have to manage the swag at your business, like getting the initial shipment, getting the boxes, restocking the Freeman. Like the more swag you have, the harder it's kind of it is to manage your own kind of mini swag at your booth. Yeah. Keep all that in mind once you're ordering swag, because I know a lot of you are ordering this week and thus it was one of the top topics we want to go over. Again, think of, think about what the use of your swag is post event. Is it thought provoking? Is it a keepsake? Is it funny? Is it a utility? Are people going to use it? I've started to see people do like branded air tags. I love a good air tag. Like those are, those are helpful and those are maybe the cheapest Apple product items. You know, I always think it's good to have a mix of like, items that you're fine giving away to anyone and items that you want to maybe keep for customers, prospects you've been talking to, etc. To vary up your swag so that you have something that's just for them. And don't forget your fellow sponsors. I've seen other companies do this really well over the years of like, they've gifted their fellow sponsors, like something unique. Yeah. And then. Yeah. So go forward one to shipping. Let's see. So there's a few questions here on shipping. This is in the exhibitor services kit that we sent you all. I know it's really long. It's in there. I'm also going to drop a link. Hold on real quick. I'm going to drop a link. The exhibitor services kit in the chat right now so that if you're like, I can't find it, Amelia, hold on, I'm going to link it to you right now. Hold on. I know it's 100 pages. I'm sorry, but it is all. It is something you should read. You don't have to memorize it. But I do think you need to read it and review it because there's a lot, a lot of helpful information in there. So without further ado, the exhibitor services kit is in the chat. If you can't find it or if you want to bookmark it for later services. Yes. Okay. There's a lot in that kit. We'll go over a lot of it, more next week. In the meantime, I did want to pull out the shipping instructions. So there are two different instructions here. It depends on when you ship your swag, your uniform, whatever you want to ship to your booth. It doesn't have to just be your five. You can be like, I don't know, I bought this really cute prop that I'm gonna like put on my counter. It's annual, whatever you're shipping. So it really depends on when you can get it to Zaster and Freeman. So if you can ship it before Tuesday, August ship Tuesday. Sorry, Tuesday, September 6th. I said that wrong. Looking at two different dates. If you could ship it for Tuesday, September 6th, which is the week before event, you're going to ship it to that warehouse address that is at the top right there. So you should put that above address, make sure it gets there before Tuesday, September 6th. You have about a month to do this. So you can basically start shipping now because they're going to start receiving them next Friday. So you can start creating your labels now, getting it all set up. So next Friday is the earliest that they'll receive at the warehouse, and Then Tuesday the 6th is the latest that they'll receive at the warehouse. If you know you're going to get a shipment from your supplier and then immediately ship it to Freeman, and you can't get it there by Tuesday the 6th, then it needs to go directly to the San Mateo County Event Center. So that address is right here on the bottom. So if you can't make it by the 6 or if it says like the 6th at like 10pm they're not gonna receive. It actually says on there it needs to be by 3:30. So if you cannot make it by Tuesday, September 6th at 3:30 to the Freeman warehouse, then you do need to ship it to San Mateo directly. This is the address to ship it to. So if you ship it there, put your booth number on. At the very least, put your company name on it. If it doesn't have those things, trust me, we have we as the team have had to open boxes to see what it is. If it says you're local on the apparel, most of the times you can figure out sometimes we've been like, we don't know who this is. So make sure it says your name. If you're shipping it from your office and like, you've already gotten it back from your vendor, stick an extra slip inside the box. It's always a good idea to be like, this is expensifies. We're at this booth number. This is ours. This is my contact. This is my phone number. That's always a good idea to put like a base shipping label inside the box, not just on top of it, so that we know who it gets to in case something gets scratched during the shipment. Okay, last but certainly not least. And then we'll do questions. Keep the questions coming. I know Brian's trying to answer them.

I'm plowing through the ones that are covered. I've answered. There's a few more to answer that we'll answer as a group.

Okay. So, yeah, keep them coming. We'll do it right after this. So last but not least are launching at the end of this week into next week. So for those who are unfamiliar, Brain dates is one of our main networking platforms at sastranial. What is a brain date, Amelia? So Brain date is a way to meet and learn from new people who have different interests, challenges, and experiences from you. It's very topic driven in brain dates versus, like person driven. So that's a little bit of a difference there. And if you're thinking about brain dates versus, like more of a speed networking thing. So it is more topic driven focused. There it is. It's a tool, but it's just, you know, it's a tool that we and a platform that we happen to use to help attendees and sponsors meet one another and facilitate a conversation around a topic. Versus just like I'm a marketer, it finds a salesperson, it'd be like, let's talk about sales and marketing alignment. So it's more topic focused. Okay, so what are, what are the formats of brain dates? So Brain Dates are part of our, like I said, mentoring and networking platforms. Here at saster, they're usually 30 minutes unless you're part of something called a super brain date, which I'll get to in a second. Basically, once we launch Brain Dates, you'll see that there are different sizes of brain dates, but they each have the same goal at the end of the day, which is help you learn from other people, make New connections and meet up in person. Obviously meeting up in person is super helpful these days since we've all been on Zoom a lot. We're on a Zoom right now and you can meet around a shared topic of interest. It can be something like you're trying to solve a challenge or you just did this crazy cool email campaign and you want to share it with other people in case it helps them. Anything like that is all cool. And you can meet. It's a great way to meet your fellow attendees or fellow sponsors while you're at faster annual. We just did Europa, we did I think 600 of these in two days. So you can imagine with a bigger footprint, a faster annual and more attendees, we're going to do maybe even over 2,000 of these during the course of the three days. So they are super popular. And we do encourage people to register beforehand for them, which we'll get to in a second. But at the end of the day, like I said, all the bridges have the same goal. They really just have different sizes. And when people ask us for recommendations, I'm like, oh hey, should I join a group? Should I join a one on one? I would actually say join both. You get different experiences, right. When you're in a small group setting, sometimes it helps to be in a small group, which is the one on four, so that if you've got like a different topic of interest, different people can like chime in and it will get different ideas from the group. The super braidings, which are like more of the one on 20, are curated by Sasters. So that's more of like a small group present, like intimate presentation, if you will. Of like you're going to be able to ask that speaker a bunch of questions. It's more of like an interactive session in a super brain date versus a group discussion. And then the one on ones are the default. So that's the one on one. So Brian and I right now are a one on one webinar. We would be a one on one brain date that is just literally one host and then one participant. If you're like, you know, you're like, what is brain dates? I still don't get it. There is a video we linked here that you can watch that gives us like a Handy dandy, like 60 second overview. Because I don't. Anyway, so where are brain dates? We've gotten this question a bit too. So Brady's are actually within the sponsor hall hall. So you guys are all in the sponsor hall as sponsors. So that is that big c section on the east side of the map. Listen, this map is not to scale. It's huge. It's I, I, it's huge. It's a big space. Maybe I don't you Brian, you might have to refresh a bit because there's a few slides after this.

Okay, hold on, I will. Let me see if I can do that real quick.

But brain dates are in the sponsor hall. People can sign up on site. We're going to show you in a second how to sign up beforehand. People do a mix just in past after events. As a sponsor, I do recommend signing up pre because it's a little bit easier. Okay. Yeah. So this is great. So this is like a zoomed in version of the map you just saw of like just zoomed in on the sponsor call itself. So you can see where all the booths are and where sponsors have started to pick their booths. And then brain dates are on that kind of lower right quadrant if you will. Both, all the, all the brain aids are there. So no matter the size, all the brain aids are there. The brain A team will be on site to help us facilitate the networking. You'll basically check in with them 10 to 15 minutes before your topic and then meet your group. So yeah, it's super cool. It's kind of in the middle of everything. So yeah, it definitely helps with traffic flow. If you have not yet picked your booth, there's a reason why the boost by Prendate are now almost gone. And that's because the networking is super popular. It is. It's going to be a really high traffic area there. Yeah, that's where brain dates are. So if you have a brain date on site or if you want to sign up for one, it's within the sponsor hall and on your way to stage A. Basically just remember that. And then last but not least, just for those who haven't done a brain date before, once we open up what we call the brain Date, like marketplace, I just took a screenshot of the Europa one. This is what it's going to look like. So there are two ways you'll be able to participate in brain dates. The first is this way where you come into the marketplace, you'll be able to join a brand date. So if I'm like okay, I'm just looking for other marketers, I don't feel like posting my own topic. I could just join an existing brain date and pick a time. So that is what this is on the marketplace. New topic would be if I wanted to say, hey, I really want to have a group discussion around the best email marketing trends of 2022, I could throw up a group topic and let other people join me. So either you join a brain date or other people join you on brand date. So there is a limit to how many topics you can create just so that people don't spam one another. So do keep that in mind if you are creating your own topic. Other questions we've gotten around Brandy, like how, how does it fill up? How do I know how I'm doing? Again, I would say don't create more than one or two topics to begin with. If they fill, then you can think about creating more. There are other things going on. It's after annual, so we, you know, balance that out in your schedule how you will. But don't create more than a couple topics at once. One, because there's a limit to. Because the more topics you have, the less it, the less persistent it'll be. And like that in their algorithm. So like, if you just have one or two really cool topics that you're like, I want to see, you know, again, best email market, whatever your topic of interest is. I'm just using the best email marketing transit 2022 as an example. You could see who joins your brain date from there. We do promote brand aids quite heavily. A lot of people do join last minute, so keep that in mind. If you're like, there's one person in my group brain date, like, I'm not sure if I should just cancel it because it's not going to fill or switch it to a one on one. Keep in mind a bunch of people on site sign up for brain aids because they don't do it. So, so that is brain date.

We're going, we're going into questions because we're running tight on time.

Yeah.

All right. Okay. So we're gonna, we're gonna answer these questions. We're gonna try to keep it somewhat brief so we can, we can get through all of them. There's a lot of questions in this thing. So we'll start where we just were and work backwards. Can anyone set up a super brain date?

No. Oh, good question. No, but if you have a proposed topic for a super brain date, this is the only place where there is content, if you will, that we could potentially. So email.

Very different from a regular brain date.

Very even very different from a regular brain date. They're separate.

I don't want to describe it. Yeah, yeah, super brain dates and brain dates. One is a mentored session by, you know, a Specific brand one is something that a topic that you came up with. So super brain dates. Very different. This person about a super brain date. If you have a topic or you are interested in leading super brain date, what should. What should the process be there?

So if you are interested in leading a super brain date, it is not completely off the table yet. We have like, I think three slots, but there are more than 50 of you watching this. So no promises, but if you have a speaker on topic, email it to me. I'm aiastrank.com that is my real email. It's not artificial intelligence, it's my initials. So aiastering.com email me your topic. I'll give you a quick yes or no. Please don't be offended if I say no again. There's more than 50 of you on this who I'm sure are thinking of topics and only three slots.

Do topics have to be submitted for approval on brain dates? The regular brain dates.

On a regular brain date, they don't. However, it is limited, so keep that in mind too. If it is promotional, like learn how to buy Salesforce, we will take it down. Discretion. We really haven't had too many of those, but there have been a few over the years of like super spammy topics we will take down. So there's not an overall restriction. But just know that like we do read each and every single brain date topic. So if it's a commercial, we're going to take it down.

How do we access this brain date marketplace? Amelia?

Oh, great question. So if you're registered, you'll get it in your attendee newsletter the minute it launches. If you're not registered, we will send you. Well, actually, if you're not registered, you can't get into brand aid. I take that back. I take that back, actually. So this is why you should register your team because they use our attendee list to give people access to brain dates. So if you're not registered, you can't brain date. So register at least one person so that one of you can get into brain dates.

The Saster logo, is there limitations in using it and can we promote with it? For instance, we want to apply it to our branding. Are there limitations? Okay, cool. And can we use it as a signature watermark into our social media comms?

You can? Yeah. We don't go forth and promote.

Go forth and promote. Is there any info on parking you can share, location, costs, et cetera? I do think we covered this one last week.

We did. I'll have more for you guys next Week on that with like shuttles and all that stuff. Just because we're running out of time. We'll do like a full campus map. Review some more on that next week. But just as a quick answer on shuttles, there is a shuttle to and from Crown Plaza multiple times of the day. If you're not there, then you will need to plan like rideshare for to and from the hotels. Parking. There will be plenty of parking on site. We're just working through if there will be a cost.

So how do I register my team? What is the site? We're going to go backwards here. Yeah, on this. We did catch it. Just in case you joined late. Here is the link. Okay. Sasrano202.com Buy tickets. You should have a sponsor code that was emailed to you. So please look into your email. You do have a code for your sponsor tickets and that will be the way in which you do that. Can we register a few people now and add to the list later?

You can, but you still need to do it by Wednesday, August 17th.

Yes, please.

Especially if you do want access to rain dates the moment it launches. You got to do it today, basically.

Can you remind us when our team should arrive to set up on the 12th or 13th?

Yes, great question. Let me pull it up. Hold on. If you want to stop sharing, Brian, I will. Give me one second while I pull, while I pull up the schedule. What's the next question?

Will attendees get a confirmation directly from Saster when the registration is processed?

Yes, they will. So if you guys are inviting your customers, they will get a congratulations, you're in ticket confirmation. It will have their ticket number, It'll have their company name on it. So yeah, that will all be there in there. That will all be there in there. They'll get a ticket, they'll get an email card.

This livestream is listed as unlisted on YouTube. Okay. So maybe first and foremost, if you want to, if you want to copy the live stream link on YouTube, you can. But additionally, we're going to post this to YouTube. At the end of this we have a recording going. This is being recorded. We will post it. It'll be its own post on our YouTube page as well.

Yeah, it will be there in a second. We usually do it unlisted during just in case it's glitched sometimes. So then if we need to swap it for the zoom, we will, but we will move it to published right after. Okay. So event agenda. Let me go full screen here. Great. We will go over more of A deep dive of this next week. But just, you know, if you're booking travel this week, you can actually begin loading in and registering your team starting Sunday the 11th. So that is the first time it is available to you. Registration will be open. Sponsor Loading will be open. It doesn't mean come assemble your booth. Your booth will already be assembled. It's turnkey. You can just show up, make sure everything looks good, get your bearings, start storing your swag, whatever you put some plans up, make yourself at home. Monday, which I think is the day many of you will be coming in for loading because it's the day before sponsor load and starts at 11 and goes all the way till 6pm Registration will also be open at that same time. So you'll be able to come get your badge, go through health and Safety and then make yourselves at home in your booth, get your bearings for annual and then Tuesday. I believe this is on the website as part of the full agenda, but just in case you need it. Every morning there is about an hour before registration opens that you can come in as a sponsor to get early access to your booth, etc. Usually this is more prevalent on the second and third days of annual because you need to spruce up your booth after you've set it all nicely and you've been talking to people all day. So starting Tuesday, which is the first official day of annual, you can come as early as 7:30. Again, you've got about an hour or so until people start showing up to get everything set. Wednesday, 7am, you can start coming in, refresh your booth and then it opens to attendees at 8. Same thing on Thursday, you can come in at 7am reg and attendees will start coming at 8. So we try and buffer our sponsors with an extra hour before attendees come. That does not mean that some people will not come early. Some people do get really excited to come to annual in the morning. There's always like some stragglers coming through in the morning, but the core of people will start coming that hour after. So. Great question.

The Google Drive links you sent need to be. They're saying they don't have access to Amelia.

Oh, well, that's. Sorry. Because I did that in real time.

All right, there's that one done.

I'll update that.

Also, in terms of sharing the link to the deck that we just went over, you know it's going to be. This was all recorded, so it would all be live. You can look at it that way. If you want to share the. We can put the link in here. I guess as well.

Yes. Yeah, I will. If you guys want to try and refreshing what I linked. It should work now. Okay, give it a sec. You know, give a second to go through the air. Only if you share you guys a deck. Yeah, yeah, I'll share the deck while you go through the next.

What info do we need to have on our shipping label again?

Well, if you want to pull that up.

Yeah, you got it.

All right, let me drop in the link to the deck here, guys.

Here is the shipping part. Sharing. There you go.

Okay. Yes, you need all this stuff. Basically your company name and booth number is the top line no matter when you're shipping it. Fastrating 22 is the second line. That's the name of our event and then where shipping is the rest of it. So if you're doing it before September 6, it goes to the Freeman Warehouse. Basically that's the one in South San Francisco. After September 6th, it's going to go directly to the San Mateo County Event Center. Their shipping address is San Mateo Expo Center. It's just, it's the same thing as the San Mateo county event Center. It's 2495 South Delaware. That's the address. That's the address. So yeah, your name at the top and your booth number. Again, good idea to print extra of these and put them inside your box just in case something happens so we know it's for you with like your name, phone number. Also, don't forget to include a return address. Some people forget that if they're like, I'm just going to give this way at the booth. It still needs a return address.

Can we do COVID testing and assassin or premises on the 11th of September?

Yes, you can.

We've made it. We have made it.

Oh, I was like, that was an easy one.

We have made it. The questions, that was, that was the rest of them. All right, look, great questions today. Great, great, great questions. Ashley, I see your hand raised. If you have a question, you can type it out in the chat here. You can also put it into the Q and A and then the email to send the brain date ideas again is aiaster inc.com I'm typing it out here. There you go. AI saster.com. all righty everyone. That is. That is a full lid. Thank you very much for joining us this week. This post will be up on YouTube here. Very, very, very, very, very, very, very, very shortly. If you don't know where to look on YouTube, you go to YouTube. Go to Sastry's page and you will see our live webinars for this. They are there. Fantastic, Amelia, thank you.

Yeah, hold on before we leave I'm going to copy the link I'm gonna drop in the chat. So if you guys need to link to the recording from this live stream, there it is right now. So there you have it. You've got the deck, you've got all those links in the chat. If you need anything else, please email sponsorsuccessterink.com or any of those emails we saw in the beginning with any of us. I'm aiasterink.com Brian is brianasterco.com if you think of a question later that's how to reach us and if you want to see something on next week's webinar let us know.

I don't dance. Whatever. If you want to see me dance, I don't dance. Just I'm putting that out there. Sorry. Just fair warning. Okay everybody, thank you for related.

Thanks for joining. Thanks for watching and.