Jason M. Lemkin and a guest replaced SaaStr's broken sponsorship lead system with multiple AI agents. Their old contact form had a 50% response rate. One person now manages the agents as Chief AI Officer, and they recommend stair-stepping AI adoption instead of overhauling everything at once.
But we knew in that process it set us up for, for where we are now, like successfully with multiple agents. Because I think otherwise. If it had failed or we expected too much out of it, I don't know, we probably would have stayed on the one or something or dumped it. Right. So I think that's where we're like, okay, post annual. When we have more time, I started to look for vendors like a qualified, an artisan Adelphi that we could bring on. That would make sense for us. Right. So Sasser has big scale but internally we're very small. So it's like, okay. The number one thing that was driving me crazy was two fold. Like two things were driving me crazy. The first being that when you came to the website to become a sponsor or buy a ticket is very antiquated. Like fill out this contact form, which I hated. I was like, not only is this the worst of filling out a contact form, it's very dated. And also half the time I round robin it to our sales team, they don't follow up.
Right. So that is half the time.
At least half the time. So like I'm like half the time I know if I'm giving it to like one of the better reps, it's going to get followed up with instantly. But I give it to the other app because it's their day on round robin. I'm like, they're either getting a response half the time or not at all.
So have you blown all that up and you just do it all with agents now?
Yes.
And who manages the agents right now?
I do. This is why we changed my title to Chief AI Office.
It's an issue. It's an. It's an issue. Right. Just briefly, we can talk about that. The learning for folks that watch. I didn't know this at the time. Stair step it.
Yeah.
I learned this for our agents and I learned it on replit. Okay. So the fact that we went from Delphi, a horizontal agent, which basically can self ingest your content with no training like you do need to, but it's the least amount of training of the tools in our stack. Start easy, start broad, get a win under your belt.
