Jason M. Lemkin argues that product leaders in B2B companies should be in sales meetings and customer calls. He points to a company that hit $60M in revenue where the head of product attended a meeting with their biggest prospect, and it made the difference in closing the deal.
I want to shift directions a little bit and talk about product and sales. A lot of listeners of this podcast are product managers or founders building products. How involved should product managers be in sales and vice versa. How involved should sales be in the roadmap and what's being built?
I think in the best run B2B organizations that I've worked with in my own as well. The great at least the head of product, the VP of products, are deeply involved in sales. Deeply involved in sales. Deeply involved in sales. A company I invested in that's just crossing 60 million. They just had a meeting with who will be their largest customer. Okay. And the head of product was there. Is that the board meeting is like, thank God I was there. Because what they want to do with our product, we sorted it. We sorted.
