Jason M. Lemkin tells founders to reset expectations when growth slows. If you hit 200% growth last year but only 20% in the last four months, don't demand a sudden return to the old pace. Scale gradually and watch your burn rate, or you'll run out of money.
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Let's say last year you were growing. You were growing 200%, but for the last four months, you've only been growing 20%. Right. That's your average growth rate. That's you today. And if you go to your sales team and say, we're going to get back to 100 by the end of the year, you may destroy the team. Right. You have to level. You have to take that trailing three to four months average and scale it gradually scale it up to something that is sane. And you have to, importantly, do it with the burn rate. I think we've gotten better the last couple of months. But people that don't do this on the burn rate are still going to drive their cars right off the cliff this year. They're going to drive their cars right off the cliff.
