This content was created by Jason M. Lemkin. This content was uploaded by Jason M. Lemkin. This is a YouTube video titled "Secrets to SDR Success: Traits Every Sales Rep Should Have!" discussing the key characteristics that make a Sales Development Representative (SDR) successful, such as coachability, ability to navigate change, organization, and motivation.
Were you doing these different milestones and where you talk at the board or anything like that? So a lot of what we focused on in the very beginning was what are the key characteristics of what makes an SDR successful? And some of those things for me are, are they coachable? Do they have the ability to navigate change and failure? Because that's, that's the name of the game in a startup. How organized are they? SDR work is like very structured and rigid day in and day out. And so if they don't have those types of skills to stay on top of their workload, like they're going to fail. And then like probably one of the most important is like the hunger, the motivation. And so like why do they want to be in sales? And so those are the buckets that I've always thought through as far as what are the, what are the things that we look for in a successful SDR.
