A short advisory video/transcript by Jason M. Lemkin addressing startup founders weighing whether to prioritize core product development or pursue a growth partnership with a large company. The speaker warns against relying solely on a single big-company partnership and recommends testing partnerships cautiously and with eyes open.
So one of the things a lot of startup founders like to talk with me about or have on their mind is what should I focus on? There's so many things that I could be doing. Where should I be spending my time? Where should I be spending the company's resources? And oftentimes it'll be kind of a story of, well, I could focus on this, which is my core product and my original idea. But on the other hand, there's a big company out there that's got a big name and a lot of customers and they're really excited about what we're doing and they're saying that they could actually sell this product to all of their customers. What do you think I should do? And I would just say do not pin all of your hopes and dreams for growth on a partnership with a big company. Now, I'm not saying don't ever partner with a big company. I'm just saying go in eyes wide open and test first.
