Sponsor Insider Webinar | SaaStr Software Community

12 Jun 2020 · 37 min
36:31

Amelia Barra and Alison Murdoch brief sponsors on SaaStr's shift to digital events during COVID-19. Two prior events drew 25,000+ registrations with 47% engagement from senior audiences across 96 countries. Upcoming SaaStr Enterprise (July 29) and Annual at Home (Sept 2-3) will feature new "Hyper Workshops": 20-minute sponsor sessions designed to drive opt-ins and function as long-tail content.

Questions this video answers

Over 25,000 people registered across the two events (April + May).

About 47% audience engagement across the two events.

Approximately 40% of attendees were CEOs and founders.

July 29, 2020.

September 2–3, 2020.

Chapters

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