Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Supercharge Your Fundraising with the Perfect Email Pitch!

16 Mar 2024 · 1 min

Watch on YouTube

0:52

Jason M. Lemkin (speaker) explains how exceptional founders stand out even in a first email by showing deep domain knowledge, customer understanding, and candid strengths/weaknesses. He cites his track record (three seed unicorns; his first investments returned ~15x) to establish credibility, says he will often reply the same day if an email and deck are strong and he can help, and sets up a final fundraising "trick" to follow.

Questions this video answers

Three seed unicorns.

About 15x.

March 16, 2024.

Probably the same day.

Chapters

And I can read that we've been doing this for a while and I will tell you, I've done now three seed unicorns. My first investments are like 15x. I'm no bill Gurley, but that's pretty good. Okay. And I can tell you that, however I met the founder the first time, they stand out in every way, not just as individuals, but even in that email. Like the best. If you know your space so passionately, if you know your customers, if you know your strengths and weaknesses and you can put that together into an email, you can explain it to the whole world. And you can sell. You can sell because selling stock is the same thing as selling a product, right? So if you want me, for whatever quirky reason, email me. Give me your deck. The best email in the world, all the metrics, and if it's awesome and I think I can help, because I only want to invest if I can help, I will email you back. Probably the same day. Probably the same day. I get so many emails. Here's the last trick on fundraising.