Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Taking Bigger Risks for Market Dominance

30 Jun 2023 · 1 min

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A speaker (Jason M. Lemkin) reflects on a pivotal decision late in 2017 when their company had about $45 million in revenue. Observing the category’s scale and winner-take-most dynamics, they decided the market was ready and chose to take much larger risks to pursue market dominance.

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We have two bigger companies ahead of us. So we were, like, finishing the year 17 with, like, $45 million. And then I said to myself, this is. This is shaping as a big category. I felt it. It's huge. So it can absorb. We can absorb. We can take a much bigger risk. Until that moment when I said, this is it. That's. The market is ready. The biggest company will get the lion's share of the market.