The Advantage of Hiring a VP of Sales Boosting Business Success with Pricing Strategies
1 Jun 2024 · 1 min

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Short excerpt from a June 1, 2024 YouTube video by Jason M. Lemkin arguing that founders commonly underprice their products to accelerate adoption and pleasing early customers, leaving "money on the table." The speaker frames this as common (claims ~80% of founders do so), notes it can be fixed later for new customers but is harder for grandfathered users, and motivates hiring a VP of Sales to address pricing.










