Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

The Death of Traditional Email Marketing: AI Takes Over

17 Dec 2024 · 1 min

Watch on YouTube

0:32

Jason M. Lemkin argues that the traditional email-marketing playbook—sending large batches of identical emails—has very low yield and is effectively dying as AI-generated outreach proliferates. He notes that although AI-produced emails are numerous and often low-quality, they currently outperform many human-generated messages (he cites a poor SDR direct message as an example). The clip frames this change as a practical disruption to SDR/marketing outreach tactics.

Chapters

But that old playbook of just load up a database with the same fricking email is dead. And I think most of us believe it's not. It's. It's not dead, but it's the, the, the yield is really low. And I think what I meant to say by that is that AI is blowing that up. We're all getting a trillion AI emails, and they're terrible, but they're actually better than the ones the humans sent. I got a DM from an SDR today. Dear Jason M. Will you be at Sasser today? What time shall we meet? This is a human driven one. This is the quality of an SDR today. That's what I mean is that is dead.