The Downside of Easy Money: Why Traditional Marketing is Holding You Back

That, of course, is like a bad decision. But the real negative and why I think it's a net negative is because it prevented people from really being creative. I think it, it, it was too easy to spend money and check the box that you were doing your job, and it prevented people from doing really creative campaigns that I think have the outsized returns compared to the traditional marketing channels that you can almost do in your sleep. On the sales side, the equivalent of that is people hired way too much. And I've talked about this, and so if you've heard this exact saying before, I'll just reinforce it.