What is the best piece of advice for a new CRO starting at a company?

Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

The Essential Advice for New CROs: Hire Smart!

14 Dec 2024 · 1 min

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0:39

Short transcript of a YouTube video segment where Jason M. Lemkin advises new CROs to begin a new role with two strong hires already lined up. He emphasizes speed, the impracticality of recruiting from scratch upon starting, and the common practice among successful sales leaders of continually recruiting and bringing team members to new jobs.

Questions this video answers

Begin the role with two great hires already "in your back pocket" (i.e., already recruited/ready to join).

Chapters

What is the best piece of advice you would give to a CRO? Starting at a new company. They're getting their bearings, they want a fast start. What's the best piece of advice for them?
You got to start with we got to start with two hires already in your back pocket that are great. Otherwise you're not ready for the job. Not enough time. It's not enough time to go find two people, hire a bunch of recruiters and interview a bunch of random people you've never worked with. May maybe it wasn't true of you, but I gotta tell you, I've never worked with a great sales leader that wasn't constantly recruiting a group of folks under them and they want to go to the next job with a small team at least to start. If that's not if you do not have two people, you're not ready.