A short talk describing imminent waves of personalization technology: an upcoming fourth wave enabling time-limited, highly granular hyper-personalized experiences, followed by a fifth wave where humans will increasingly crave story, craft, and meaning. Uses art and galleries as an example of how narrative creates value and scarcity for experiences and objects.
Imagine your agent telling a brand new company that you're actually going to on purpose and for that one hour that company can know a lot about you and give you a hyper personalized experience and then as soon as that hour is up you're a stranger again because you want to be. These are the types of things that I believe will be possible with this fourth wave of technology that is rapidly, rapidly coming at us. The fifth wave, the fifth and last wave here is, is that I believe as humans we are all going to crave story and craft and meaning more than ever before. If you think about the reason we ever bought art in the first place was not because of the value of the raw ink on the canvas, right? It was the story that someone told. The gallery plays an important role in selling art because we learn that artist's background and their childhood and where they went to school and other collectors and all these data points become a story for us that creates scarcity and it emphasizes the quality.
