The Importance of Free in Accelerating Business Growth

Materialize. It's and again not Pltree is not for everybody. But if you're going to do it, freeze a component if you're trying to accelerate people or mine too aggressively for convert them too aggressively from free until paid and you don't have that engagement, you're going to pay for it on the other side and quality and retention and those things. So I do think net it does tend to work out. But yeah, it's hard to avoid those pressures. This is something I wrote up years ago. Who's your VP of free then? Who owns free? What's their KPI? Yeah, their KPI is MA and in our current model and I MA's a good one. And in our current model we, we we have kind of a squad model and this is one of the whole things about PLG pl, forgive the diatribe. What makes it so hard is it's highly cross organizational. Right.