A short excerpt from a YouTube talk by Jason M. Lemkin ("The Key to Building Customer Loyalty!") arguing that authenticity—being yourself, opening up, and showing vulnerability—is a core differentiator when building a brand and connecting with customers.
What do we think is actually good for customers when it comes to building a brand? And that was being yourself makes all the difference. And it's really kind of a. It's a differentiation message around, hey, the way that you kind of connect with people is you kind of open up and you're vulnerable, you're different. And part of being yourself is the way that you kind of connect with other people. And ultimately, if you're building a brand, it's how you connect with your customer.
