How many founder-created blog posts did the speaker attribute to the HubSpot founders?

Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

The Key to Marketing Success: Consistency and Authenticity

27 Oct 2023 · 0 min

Watch on YouTube

0:24

A short YouTube talk (Jason M. Lemkin) arguing that consistent, authentic founder-driven content is key to marketing success. Lemkin cites HubSpot founders Dharmesh and Brian, who each wrote frequent blog posts in the early days—totaling roughly 1,400 founder-created pieces—and advises practitioners to run an entire marketing playbook consistently (e.g., podcast weekly for a year), rather than sporadically outsourcing or being lazy.

Questions this video answers

About 1,400 pieces (speaker's rounded calculation from "365 times 2 times 2").

If you were here last year, were you here last year per chance? No. Well, Dharmesh and Brian, the co founders of HubSpot, came and I, I knew a lot about. I knew them, but one of the things that in the early days is for two years, each of them had to write a blog post today about marketing. Two of them. That's 365 times 2 times 2. What's 365 times 2 times 2? A lot. 1400 pieces of founder created content.
Not chat.
GPT.
Not some crappy.
Agency that would write.
A post of how to do marketing.
You know, great stuff. And so the problem today is people don't do that, right? So rambly answer my advice to folks. You got to run the whole marketing playbook for real. You can't be lazy if you do anything. It works. If you, if you love podcasting and then bring a customer on every week, not once in a while, not once every three months, do a podcast for 52 weeks a year, for real. Invite a great industry leader and talk about something that matters in your industry. Promote it. Even if only eight people listen, I bet one was a prospect, right? It all works.