This YouTube video (speaker: Jason M. Lemkin) argues for the energizing power of a global revenue kickoff event. The speaker emphasizes that go-to-market teams are the company’s heartbeat, and that a well-run kickoff generates excitement and alignment for the year ahead.
100% well. So I think nothing beats a great global revenue kickoff. And I'll say CRO, anything in revenue I think is incredibly difficult, but I would also not choose any other role around the table. It's incredibly gratifying and fun and you just have to be signed up for the ride. But a global revenue kickoff, to me is this magical moment where everyone's in a room, there's so much energy. I mean, I think go to market teams are the heartbeat of the company, especially energy and kind of vibes wise. And there's something really cool about getting folks excited about the year to come.
