Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

The Power of Apollo's PLG Offering: Revolutionizing the Sales Process

18 Jul 2024 · 1 min

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Excerpt from a July 18, 2024 YouTube video by Jason M. Lemkin discussing Apollo's Product-Led Growth (PLG) offering. The speaker says Apollo was early to PLG at scale (millions of users), emphasizing delivering fast value to end users—especially SMBs—so they can quickly book meetings and generate pipeline. The PLG approach is presented as a competitive advantage that improves the product with scale and has prompted competitors and larger firms to try to catch up.

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And frankly, you're paying for the product and the sales process around it. And so Apollo stepped in with a PLG offering. We were the first to get there with millions of users at scale. And I think what the key is for us is that our end user needs to see value fast. They want to know how quickly they can book a meeting, how fast can they generate pipeline. That's their sole mission in life, right? So being accessible to end users, especially in SMB, has been a North Star for us. And I really think it's paying off across our platform because we're seeing competitors now pop up and more established companies trying to play catch up. And the one awesome thing about our model is that our product gets better with scale.