Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

The Power of Marketing Lessons Learned from Successful Venture Capitalists

15 Jun 2024 · 1 min

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Short talk by Jason M. Lemkin about the role of marketing in venture capital and startup investing. Lemkin argues that all VCs perform some form of marketing (networking with investors, dinners, enterprise outreach), but the optimal approach is the minimal amount of marketing that produces the most successful investments (decacorns/unicorns). He contrasts consumer marketing with VC/enterprise marketing and cautions against doing too much.

Chapters

What I have learned from all this. If you just want to do venture, if you want to do venture, you could do no marketing. Okay? But even if you do MO marketing, folks that do no marketing, they don't have a Twitter account. They don't do social media. They do marketing. You know what they do, Eric? They drop by the office of pre seed investors. If they're an A investor, they invite the seed investors to dinner. They're always doing marketing. Sometimes they're doing enterprise marketing. Like they're not. They're not always doing consumer marketing, which is in a sense what I accidentally did. But all VCs do some kind of marketing. Okay, some kind of marketing. But my learning from Saster for investing, if you do too much, it's bad. Oh really? What you want to do the per. I can't draw my two by two or my whatever for venture alone. You want to do. You want to do the least amount of marketing that generates the maximum number of decacorns or unicorns.