This content was created by Jason M. Lemkin. This content was uploaded by Jason M. Lemkin. This is a YouTube video titled "The Power of Product Market Fit: When Passionate Customers Grab You" created on August 17, 2023. It features a conversation between Jason M. Lemkin and another speaker discussing the concept of product market fit, using personal anecdotes from Jason's experience with Echo Sign and customer engagement.
But what was that tipping point? I mean, you knew you had instant product market fit because people kept reading your stuff over and over again. They were engaged. That was engagement.
Well, when they grab you on the street, you know, you have product market fit 100% for software, too. I remember the first time it happened at Dreamforce with Echo Sign, when one of our customers, I was walking into my first Dreamforce, and one of this big sales guy, like, six four, grabbed me by the scruff of the neck. It's like, do you know? Because I had an Echo Sign T shirt on. He's like, do you know Joe Coletti? I'm like, yeah, he's our 1 salesperson. He's like, I love Joe and I love Echo side. I love Joe. Like, and like, he was that. That passion. Like, you. You. When you feel that, you know you need to have that. I think actually to win with a product, not every product, but you need that. Saster had that and Echo Sign. That's why it was a mistake to sell. Echo Sign had that in the early days. Like, our product didn't do everything, but people would grab me by the neck and say how much they loved it in our sales rep. Like, that's special when that moment happens, right?
