This content was created by Jason M. Lemkin. This content was uploaded by Jason M. Lemkin. This is a YouTube video titled "The Resurgence of SaaS Buying Q4 2023 Growth Explained" created on March 26, 2024, featuring Jason M. Lemkin discussing the trends in SaaS buying from 2020 to early 2024, highlighting the peak in 2021 and the subsequent decline and resurgence in 2023.
You can see that, as we all know, cloud buying, SaaS buying went on a tear in 2020 21, and it actually peaked in Q2 of 2021. It peaked with insane 71% growth. If you look back at the old saster posts in 2021, it was just incredible how everybody was growing. Everybody was growing. And then it went into a decline. It went into a decline quarter after quarter through 2021 and 2022, and hit rock bottom in Q1 of 23. But it is back. It is back in Q2, in Q3, and now into Q4, early signs of 2024. So this is a compelling chart, and certainly it does seem like most folks bounced off lows at the beginning of 2023. We've. We've also tracked that on sasser.com data.
