Excerpt from a YouTube interview with Ben Chestnut and Jason M. Lemkin discussing product strategy at Mailchimp, especially the recurring industry cycle of unbundling and bundling. The speakers reflect on how, during the early 2000s, many point solutions emerged but now customers seek more bundled offerings, and they consider how that dynamic shaped Mailchimp’s trajectory.
Everybody was willing to pay for all of these different unbundled point solutions. And it's really true. And so like at that time, 2000, everything was unbundling from desktops and mainframes or whatever we were using back then PCs and going to the cloud. And there was like you needed a marketing cloud, you needed sales and CRM. Now I think that we're at a different time when people want it bundled back together again and the cycle is just going to keep continuing. I think right now, I don't know that you could do what we did. Yeah, I think it will happen when there is a great unbundling again.
And what is for mailchimp what I mean, this bundling unbundling is interesting, right? Because we get busy, we have a trusted vendor, we want to buy more from them. But innovation happens, right? Maybe that's part of the gym. What does bundling mean at mailchimp today.
