Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

The Secret to Asana's Success: Duo Leadership and Dynamic Skill Sets with Asana's CEO

11 Nov 2023 · 0 min

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0:10

Short excerpt from a YouTube interview (Nov 11, 2023) discussing Asana's dual leadership model. The speakers describe complementary roles: one leader focused externally on product and communications, the other focused internally on execution, process, and culture; a third executive (head of business) runs marketing, sales, and customer operations. The dialogue also references press coverage (Wall Street Journal) and employee reviews (Glassdoor).

So I'm not sure how many companies here in the audience might have sort of a dual leader structure, but how do you guys make it work at Asana? And how have you kept that going for, you know, well over five years at this point?
Yeah. So we definitely complement each other's skill sets a lot. And I almost think of it even as a tram break, because we also have Chris Farinacci, who's the head of business. But, you know, Justin's very much focused on the product and external communication. So, you know, we had an article in the Wall Street Journal this morning. He was the main person interviewing there, so he's very sort of external focused. And I'm much more focused on execution and helping the company, helping make sure we have a great culture and a great environment. So much more inward focus, focused on things like process and between us. And then with Chris running marketing and sales and customer operations, we've got everything well covered.
So I'm curious, has anyone checked the Glassdoor rating for Asana lately?