A short YouTube talk by Jason M. Lemkin arguing that "unbelievably clear ownership" is essential for successfully building and launching new products. The speaker emphasizes cordoning off engineering and product resources, defining upfront who owns the new product, empowering and protecting those teams, and resisting the natural pull of existing product demands and sales/customer pressure.
What I've found is that when it comes to building and then taking to market new products, having unbelievably clear ownership is really essential. Or everything gets tripped up over. Over everything. So when you. When you build, one of the things that I think you end up needing to do is really cordon off, for example, the resources on the engineering product side and make clear who owns it. Because there's going to be an existing draw for engineering and product resources on your current products. Like, you're gonna have, you know, hopefully lots of customers by the time you're on your second product who are banging down the door saying, I need this thing tomorrow. I want this for my renewal. A salesperson's gonna be like, hey, we can beat our competitor if we build this thing. But you're like, I'm trying to. You know, you're trying to build this new product. And so having this clear ownership structure where you figure out upfront who's doing what, and then you really empower those groups and you protect them is, like, the only way that you can make it happen, because the natural pull will go against that.
