Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

The Surprising Secret to Outshining Competitors and Winning Markets

2 Oct 2023 · 0 min

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0:23

Short clip from a Jason M. Lemkin YouTube talk arguing that winning markets usually comes from taking share from existing (often poor) incumbents rather than inventing entirely new markets. The speaker asserts this is counterintuitively easier and cites Airbnb, Stripe, and Uber as examples of companies that did not create new markets but displaced incumbents.

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