Jason M. Lemkin states that "PLG" (Product-Led Growth) and "cloud" are amorphous terms that describe helpful actions when used properly but are meaningless buzzwords when misused. He argues there are no "magicians" you can hire to magically transform your product for cloud success or PLG — teams must learn and execute product-focused work themselves.
No, PLG is nothing. PLG is like cloud. It's actually nothing. It is an amorphous term that, properly used, describes a set of actions and motions that is helpful. Improperly used makes no sense. There are no cloud magicians. If you don't. You can't hire someone to magically cloudify your application and you can't hire. There are no PLG magicians if you don't know. You got to learn it yourself. You've got to do it yourself. And if you're product focused, you can do it yourself. Hiring someone to do this will be a failure. That's my simple answer.
