Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

The Truth About PLG Why You Cant Hire Magicians for Cloud Success

1 May 2024 · 0 min

Watch on YouTube

0:29

Jason M. Lemkin asserts that 'PLG' (Product-Led Growth) and 'cloud' are amorphous terms that describe useful actions when properly applied but are meaningless as magic solutions. He emphasizes there are no "PLG magicians" or "cloud magicians" you can hire to transform your product — teams must learn the practices themselves and focus on product execution rather than outsourcing the transformation.

No, PLG is nothing. PLG is like cloud. It's actually nothing. It is an amorphous term that, properly used, describes a set of actions and motions that is helpful. Improperly used makes no sense. There are no cloud magicians. If you don't. You can't hire someone to magically cloudify your application and you can't hire. There are no PLG magicians if you don't know. You got to learn it yourself. You've got to do it yourself. And if you're product focused, you can do it yourself. Hiring someone to do this will be a failure. That's my simple answer.