A short monologue by Jason M. Lemkin (uploaded May 11, 2024) giving strategic advice for startups in the current environment: be scrappy, use differentiated and creative online paid advertising, and enforce sales accountability — do not scale channels or people until efficiency metrics justify it.
So I think this doesn't exactly answer the question, but maybe it gets us to how I would approach it in today's environment. And I think it's actually not that different whether you have a lot of venture cash or not. There are some differences. But I do think that we need to go back to an environment where startups are hard, people need to be really scrappy, and it probably makes sense to do the things like online paid advertising, but do them in a way where you are differentiated and you're coming up with really creative ideas, and you hold people accountable in the sales organization to numbers that make sense for the business, and you don't scale either of those channels or people until you you are happy with the efficiency of those people and processes.
